What is “Random popups” functionality

Random popup is not a separate popup type. It’s a feature that enables opening different popups randomly. This means that visitors will see a different offer in a popup everytime they come to your site. As a result, chances of conversion will increase.

Surprise offers

Suppose Cathy has just visited your e-commerce site and is looking for a stylish evening dress. During her visit you come up with an offer of discounted winter shoes through a popup. This time she may not be interested in this offer. But when she comes back to your site, she can see another attractive offer of yours. For example, you can show a popup advertising some accessories or trending makeup products.This time the lady may not resist the temptation. Great is the chance that she will accept the offer to purchase the product and be happy about it thanks to the wise “Random popups” functionality. It follows that you should:

Avoid being too predictable

Attract visitors with different popups on the same page on their every visit. You can activate “Random popups” functionality to make attractive sales’ offers. Making use of “Random popups” functionality has many advantages:

1. You get a chance to attract customers applying different popup strategies

If you are following our blog, you already know that showing polite attitude is essential when it comes to the use of popups. Staffing a webpage with popups will be annoying, so less effective. “Random popups” functionality can solve this problem. Check this option in each popup you would like to show in a random sequence. As a result, a different popup will appear during every visit.

2. You can test which one of the popups brings in more conversions

Make different popup offers and test the effectiveness of each of them. For example, you can place an image popup and test its effectiveness in boosting conversions during a week. Then, place another popup and compare which one attracts more attention.

3. And show different discounted items on your ecommerce site

You can’t know which one of your discounted items will attract more customers. Have fresh discount on winter shoes? Show the offer in a polite and attractive popup. If you have a number of other sales you would like to show visitors, “Random popups” functionality can help you to do that. Just make several popups advertising each of the sales’ offers. Then, activate this feature to show a different offer everytime a visitor comes to your site.

Here is how to make a series of random popups

To activate “Random popups” functionality, go to the right corner of popup settings and check the corresponding feature. Activate the feature in the settings of popups that you would like to add into the random list. Also, place all of these popups on the same page or on all pages and click update.

In Conclusion

“Random popups” functionality helps to show polite attitude when you have many popup types on a single page. Activating this feature ensures that a different popup opens every time the visitor visits your site. Also, activating “Random popups” functionality will be effective in boosting sales on an ecommerce store. If a visitor isn’t attracted by the offer, another offer will be made through a popup on his/her next visit. What’s more, through this feature you can also test the effectiveness of your popups.

1. Maintain a Visually Appealing Website

If you want to ensure the online presence of your business, you should primarily think of launching a visually appealing and functional website. The advanced technologies enable us to create a charming website using different platforms like WordPress, Magento, Drupal, etc. having no coding knowledge at all. This is realized through various plugins that give multiple options to improve the look and to increase the functionality of a website. 

2. Keep a Current Blog

If you wish to keep your site updated with valuable and unique content about your product or service, consider the idea of creating a blog. Before realizing this idea, nurture it in your mind so that you know how to make the content most informative and attractive. Here, you have two tasks to solve: to give valuable information and to attract visitors through the content. Also, don’t forget about the titles: the latter should be attractive, yet should never lie about the content.

3. Be Active on the Social Media

Before starting the social promotion, you should create a business page on the social networks where your targeted audience spends most of their time. Then, try to raise the number of your page likes and followers. Anyway, do it naturally so that you are not treated as a spammer. When it comes to sharing materials, you should consider where to share them. Share content in groups that are in the same niche. Some social sites have strict anti-spam rules, so you would rather be careful about the frequency of sharing. To avoid getting blocked as a spammer, apply a trick that will make the visitors do the job for you. With this aim, you need to make a social popup thus enabling the social sharing by your visitors.

4. Enable Customer Reviews

Although it might seem intimidating at first glance, via encouraging customer reviews you will yield fruitful results for your business. Just enable them on your website through a review builder plugin. You shouldn’t be disappointed if you get negative reviews, because it’s not possible to please everyone. Instead, you should think of the reasons that caused customers’ disapproval and work on mistakes.

5. Have a Proactive and Friendly Customer Service

Be sure to address customers’ complaints and negative reviews in a productive way. This means that you should be friendly even when customers are stuck in dissatisfaction. Try to respond to customers’ messages as fast as possible. Solve the problems they are facing and once the issue is clarified, ask for a positive review. What’s more, to make customer service more engaging you can make use of a live chat service. Besides, you can use VoIP systems to deliver superb customer service.

6. Combine Online and Traditional Marketing

To build a stronger brand image you need to think of combining online and traditional marketing strategies. This way, you will be able to engage a portion of the online and offline audiences. For example, mention your store on your website and include store location, logo and other essential information on your site. Similarly, always take care to mention your site on your leaflets, posters and on other advertising materials.

7. Run effective email marketing campaigns

Email marketing will stand out as one of the most successful strategies if applied correctly. To make email marketing operations a success, first you should expand the database of targeted subscribers. Invite visitors to subscribe to your newsletter through an engaging subscription popup. Once you have collected enough submissions, start handing out attractive offers through email. Also, don’t forget to include a catchy subject line so as to attract the attention of subscribers and to ensure high open rate for your emails.   

8. Show a polite attitude when using popups

Popups are becoming extremely popular among the online strategies aimed to attract attention. However, you should keep in mind that only the correct use of popups will meet your expectations and boost conversions. Want to know more about creating polite and unaggressive popups? Feel free to check out our informative article on this subject.  

• Research results for Exit Intent Popup

One of the highest converting popups has proven to be the exit-intent technology. On average, 35% visitors come back and stick around seeing a 35% discount in the exit-intent popup. This amount is a solid ground to consider that this popup technology is worth applying. You might recall from our previous posts that the exit-intent popup appears at the moment a visitor tries to navigate away from the website. So, in order to persuade them to return and make a conversion, you need to enclose an offer in the popup that will seem a beneficial one to your abandoning visitors. In this case, great will be the chance for them to come back and look through your offers once again.

• Research results for Subscription popup

Another research has shown a popup to add the number of subscribers 10 times. The mentioned popup appeared on the site on load with a 60 second delay. The reason is that a customer’s email is the environment they often visit and feel comfortable. So, getting the permission to send them email messages comes up with opportunities an online marketer should never miss. What’s more, the click-through rate for popup ads is 6 times higher than that of banner ads. Numerous banner ads on sites often confuse visitors. But when you interrupt visitors’ activity on the site with a beneficial offer in a polite popup, you will certainly have a greater possibility of conversion. So here, we deal with interruption marketing.

These are not mere figures. You can easily achieve this in case of showing a correct approach. The matter is that when the popup strategy is employed in the wrong way the popup statistics will look like exaggerated figures to you. So, before starting to make use of this effective strategy let’s look through several useful recommendations.

• Be strategic about the timing and trigger of your popup

Popup opening is determined by the site owner and configured in the settings respectively. So, you can make the popup appear after some time of a visitor’s stay or be triggered by some action. In this respect, take care not to be intrusive. Setting the popup to appear as soon as the page is loaded is a bad decision. Whereas considering your specific case when determining the opening time or the trigger is a reasonable and a well-thought decision. Just give your visitors an opportunity to view your website content before interrupting their activity with a popup. To ensure this, you should set a popup event that can meet your needs to the best.   

• Make your popups easily manageable

Making a popup manageable means creating easy ways to dismiss it. Visitors can dismiss the popup through the “Close” button, “Esc” button or clicking on popup content (overlay). When you prevent popup closing in any of the possible ways, your popup is not easily manageable, so is an aggressive one. Aggressive popups do not bring in high conversions as they force readers to pay attention to them. Meanwhile, the mission of popups is attracting attention without being intrusive. 

• Do not close the visibility of your website content

When a popup shows up on a webpage, the content behind the popup should be visible so that your visitors know what is your site about. If you want to add a little opacity to your popup, you can do that in popup settings. Just make sure you don’t close the visibility of site content completely.  Additionally, check out other recommendations that will help you create a polite popup. 

In conclusion

When popup statistics seem to showcase unbelievable and exaggerated results, don’t be too skeptical about them. Instead, try to understand the principle following which you can get a high converting popup. Focus on polite attitude which consists in choosing the proper event, the ease of management and the visibility of website content. In case you follow rules for making a soft popup, you will enjoy high conversions. In a short period, you will show statistics that will seem unbelievably exaggerated to newbies who are not professional at making popups polite and unaggressive.   

• In case your business operates in a relevant industry,

Depending on the industry your business operates in, you may feel the need to schedule the popups on your webpage. You can specify particular days and hours when the popup will appear. If you organize hiking tours, you could show the popup announcing the event prior to or during the weekend. Or else, if you provide food delivery services, you could set up the popup to appear at preferred hours during the working days.  

• You don’t want to miss holidays and special events, do you?

As usual, both online and offline businesses, or those covering both of the platforms, are excited about making discounts in order to make more sales. It’s a common thing that online stores come up with sales’ offers during holidays and special events. Thus, if you wish to announce a sale through a popup, consider determining a start and end date for the offer and accordingly, define the period the popup will show up. Suppose you are going to come up with an offer of a discount that is going to last the whole spring. It’s here you will need to schedule the popup from the start of March to the end of May.

• Don’t forget about the importance of creating and making use of polite popups,

Scheduling helps to avoid stuffing a website with popups thus showing more polite attitude to the visitors of your site. More specifically, a polite popup is the one that is easily manageable. It appears on due time and is the only one showing up on a webpage for a specific time period. But what if you wish to avail of multiple popups for a variety of products and services? Here the scheduling of popups comes to assistance. Due to this opportunity, you can actually have multiple popups on your landing page showing up at different hours and even on different days. This way, your website will have nothing to do with the concept of stuffing. At the same time, each one from the variety of popups will serve its mission.  

• The opportunity to schedule is a breakthrough for several popup types,

It’s amazing the way you can schedule the popups taking into account the experience of users on the web. More specifically, people spend more time on their social sites on evenings, whereas during the day they may be at their workplace checking their email correspondence. It follows that you could set up a Facebook or a Social popup on your webpage to open on evenings. Correspondingly, you could show a subscription popup to the visitors during the working hours. Likewise, it would be reasonable to allow a restriction popup only during the day because, anyway, children under the age of 18 are supposed to be asleep late at night. By the way, don’t forget to consider the time zone of different countries when distributing the popups in accordance with the time principle.

To Wrap It Up

At first glance, scheduling popups might seem to be an option of secondary importance. That’s why we have tried to throw light on several points that reflect the necessity of scheduling popups. We have outlined the circumstances under which scheduling becomes vitally important for the polite and targeted advertising.

Make your popup easily manageable

The fields checked in the screenshot below are some of the configurations responsible for making a polite and unaggressive popup. These options are checked to make a popup easily manageable. So page visitors can dismiss the ad anytime by pressing the “Esc” button on the left corner of the keyboard or by clicking on the “close” button. In addition, you can also enable moving the popup window to see what’s beneath. For this purpose, you need to check the “enable reposition” option. Also, in case you wish to convey lengthy information through a popup window, just check the “enable content scrolling” option. This will make it possible for your visitors to scroll down the text in the popup and get familiarized with it.

Dismiss popup on overlay or on content click

Also, you can check the “dismiss on overlay click” and the “dismiss on content click” sections to make your popup window disappear when clicking on the overlay or on the content respectively. This is especially functional in case you have decided not to provide a “close” button on your popup. Not having a “close” button is more characteristic to aggressive mode popups. If you have decided on the aggressive mode for some reason, you can make your popup ad a bit softer through the usage of these features. This way, checking these fields will enable your visitors to dismiss your popup after viewing its content. You can do it either by clicking on the overlay or on the content itself.

Make your popup polite enough so as not to obscure your website content

In case you place background opacity at its maximum, the content of the page behind the popup will not be visible. This is a feature characteristic of the aggressive mode. Would you like to visit a webpage and to see a popup without having the opportunity to view the page content first? Answering this question will help you decide how your popup should affect the look of your webpage. Nonetheless, you may wish to make the background a bit opaque based on your design considerations. Increasing the background opacity only to some extent and perhaps adding some color to the background will give a special effect to your popup. Here, we have set conventional colors and opacity settings in order to show you how this works. For sure, you can set the color and configure opacity settings in accordance with your taste and your website’s design preferences. Just make sure not to conceal your page content completely.

Make them moderate!

Have you ever thought why people don’t usually like popup ads? Certainly, that’s not because they are so bad. It’s because of the incorrect settings website owners give to them. Thus, when it comes to popup usage, being moderate plays a key role. We master a golden rule: “People don’t like being forced to do something”. So, don’t oblige visitors to consider your offer! Just make a mutually beneficial offer through an eye-catching popup ad and let them decide if it is of interest to them. Well, but what do we mean by calling a popup mild or moderate? Let’s see how to display a popup ad to the same user only once. Accordingly, when a website visitor closes the popup ad, it is not supposed to appear on his/her screen again during the same session. Thus, you show your respect to your visitors’ preference to close the popup window.  

Make your popup comfortable to view on any gadget

Nowadays users view websites not only on their computer screen but on other gadgets as well. Because manufacturers will never stop creating new devices, programmers have developed the responsive web design method as a solution to the problem. Thus, through this method, website content can be adapted to any device. In this case users don’t have to go to different directions on their gadgets to view website information. Most website owners have already started making their sites responsive. What about popups? Actually, most site owners use popups that cover the whole screen on smartphones. This attitude is far from being polite. However, you can avoid this if you check the “responsive mode”. Then check the size “auto” in the “dimensions” section. As a result, the popup resizes automatically depending on the type of the device used to view your site.  

Scheduling popups

Do you receive popups on your smartphones with Chinese hieroglyphs? You can’t decipher Chinese hieroglyphs, can you? So, we are sure that most of our readers can’t do that either. Then why do these ads keep coming? To solve this problem we have created an opportunity to allow or disallow showing the popup in certain countries.

In Conclusion

The reason people dislike pop-up ads consists in the fact that many of them appear to be aggressive. These aggressive and impolite popups tend to spoil the reputation of those that are really powerful in attracting attention and serve as a strong call-to-action.

Just like anything else, it’s about placing the correct settings!

So, before any popup window appears on your screen, it passes a detailed creation process. You should determine all of the features and functions beforehand. Consequently, if you would like to break all of the stereotypes by making decent and polite popups, you have come to the right page. Firstly, we would like to introduce you to the types of popups as not all of the types may logically fit into one post. Secondly, we will present you some of the most important settings. Namely, the basic functions enabling to get content-relevant and polite popups.

Thus, let’s start the ball rolling!

Let’s open up our discussion with speaking about the popup types. In order to politely benefit popup opportunities, you should identify your main purpose. Namely, what action you would like your site visitors to take after seeing the popup. So, if you initially didn’t mean to make an aggressive popup, it will never annoy the visitors of your site.

The goals popups adhere to

Generally, popups were created to serve advertising and marketing goals. For example, Facebook and social popups are created to meet social media marketing needs. Both of these popup types represent a small window appearing in front of your site visitors. Through this window you can ask them to share your material on their Facebook or social pages. A subscription popup supported by AWeber and MailChimp extensions is a brilliant feature for making your email marketing campaigns a success by gathering the emails of subscribers and synchronizing them.

Psychology of colors in marketing

Furthermore, marketers use popups to increase sales by serving as emotional triggers. The latter basically include image and countdown popups. Thus, by placing an image popup on your site you represent a small and beautiful window. The way it will look is at your discretion. You can place any picture you like and it will appear within a popup. Accordingly, you can design the picture so that its pleasant appearance also evokes emotional feelings. More specifically, you must have heard about the psychology of colors and its great role in marketing. According to a research, 93% people look at colors first when deciding on buying a product.

(image source here)

So, it’s not only a matter of taste as to what color should be used on the picture. It is also a matter of psychology, as different colors have different psychological impacts.   

Excite a sense of urgency

As to the countdown popup, it represents a window with decreasing numbers that is used by e-commerce websites to awaken a sense of urgency. Through this window you can alert that the sale is going to end during the upcoming few hours, minutes or seconds. The idea is that when buyers see that the sale is not going to last forever they will make every effort to own the product.

Contact form popup

Another type of popup ads is called a contact form popup. The latter is created in order to back up customer support services. This is a compact window appearing on the screen and creating an opportunity to contact website owners with any questions.

Video popup

One of the most effective popup types created to serve video marketing needs is the video popup. The main privilege of this popup consists in the fact that you can check the autoplay option from the settings. In this case, the video will play automatically as soon as the popup appears. For example, if you have placed a YouTube video within the popup, your YouTube video rankings will increase automatically when your video starts playing.  

Age-restriction popup

A special popup type created to be used by websites having an adult or prohibited content is the age-restriction popup which requires website visitors to confirm their age before they can enter and view the website. This is done in order to prevent children under 18 from viewing inappropriate content. You can benefit from using this popup as Google will increase your site reputation when it “sees” that you care of the junior population.

HTML, Iframe, and Shortcode popup types

These popups allow placing codes and URLs within the small windows so that you can show any web page or plugin information within the popup.  

Exit intent popup

One of the most effective popup types is the exit-intent technology which comes to assist with bringing back the visitors leaving the website. Thus, as soon as a website visitor moves his/her mouse to exit the site, a small window appears making another offer like free books or sales’ coupons. Most possibly, the abandoning visitor will change his/her mind and will respond to the offer.

AdBlock popup

Another efficient feature used for advertising is AdBlock detect popup extension. The latter helps you to convince your visitors to turn off the AdBlocker so as they can see the ads on your page.

Analytics

And finally, the analytic extension helps you to evaluate how your popups behave themselves and furthermore, make their performance even better.

Additional options

Now, when we have already introduced the types of popups to you, let’s pass on to the settings. The proper configuration of popup settings will help you make your popups as polite as possible. To get better insight, let’s have a look at the following screenshot.

As you can see, whether you wish to make the popup an aggressive or a soft and polite one, this is all quite possible. It depends on what actions you will check in the options section. Correspondingly, by disabling some actions, you make an aggressive popup. For example, if you check the “disable page scrolling” option, your visitors will not be able to scroll down the page when the popup is open. In contrast, you will make a soft popup if you check the show “close” button section. This means that your popup will have a close button. It follows that the website visitors can close the popup in casethe offer doesn’t arise interest in them. Likewise, if you would like the popup on your site to appear only once during the session, then choose the “show the popup to a user only once” option. Once closed, the popup won’t appear in front of your site visitors anymore during the session.

In conclusion

If you make a survey by asking people if they like this method of advertising, most of them will say that they don’t. But we are also sure, that all or almost all of them will not have a proper insight into the essence of popups. To put it in another way, they just say “these annoying ads”. But the truth is that they don’t know that whether a popup is soft or annoying solely depends on what settings they will give to it. Thus, through this article, we tried to break the stereotypes about popups. By the way, if the topic interests you, follow the updates on our blog page. We are going to elaborate this further. With that said, we strive to give more detailed and professional analysis in relation to the configuration of soft and aggressive popup settings.