How to Make Your Visitors into Customers

Sewing Social Accounts Together (the Third Step)

The productive business project needs not less productive teamwork on the Internet, to strengthen and actively oversee all the websites and social accounts every single day for hours. It is worthy to realize for your team that you all have the main purpose, no matter if they do different works.

“If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”

Patrick Lencioni, best-selling author

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There are lots of clues such as tools and useful plugins spread out through the internet. Thus, it will be a great approach for us to find all these clues and make all the benefits out of them.

In this blog post, you will find three main clues of this sphere.

  1. The popup that will sew all your social accounts to each other.
  2. The way of identifying which of your social account needs more work.
  3. The way of conducting your social media audit.

That Magic Popup

I am pretty sure that if you see a title like this one

“A Popup That Will Increase Your Sales in 150 %”

You would consider that blog post as another failed attempt to grab readers attention with “screaming” titles. You might just pass that blog post. Well, you would rather not do it.

Because it really works and here is how.

You would get easily in my words if you have any idea about Iframe popup.

If you find the title of this post attractive then I believe that you have more than one social accounts or websites which audiences fundamentally vary from each other. Thus, one of the main issues you deal with is redirecting the visitors of your social accounts and web pages to each other. In this case, Iframe popup is one of the greatest solutions.

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Iframe popup will make your business project much more social and vibrant. One of the main roles in this redirection is not the redirection itself but the exact time period during which your popup pushes up.

Your Laziest Customer, Jake

Imagine one of your daily visitors, Jake somehow ran into your website and started to check it out.

Afterward, he finds your web page an attractive and informative one but there is always more convenient to follow your social accounts for always being informed about new inventions rather than visiting your main web page, periodically. It is also useful to be involved in the community that is satisfied with your product to share the feelings and the ideas.

Let’s get back to Jake. After visiting your web page, he becomes fascinated with the design and well-done teamwork at your website. By the way, I talked about the “mirror” option of the website in this blog post; you might read it to know how to make your visitors write five-star reviews about the work of your support team. While reading all the information on your web pages a visitor finds out a section called “More Information” or “Social Accounts” and after clicking on these sections, he easily redirects from your website to your social accounts.

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What if Jake is a lazy person and he would not click on those “strange” sections?
Well, then you may activate the “hover” effect on your popup and popup will open itself when one hovers a computer mouse over the specific section or text.

What if Jake is much lazier than we could imagine while creating a popup and what if Jake is not ready to read a huge pack of information on your web page?
Well, then you would rather create an additional info section nearer to the top of your website, whether just choose the auto opening option in the Popup Builder plugin. In this case, Jake would automatically be engaged into your customer-family and will always be informed about your sales and discounts no matter how lazy in fact he is.

However, what if your web page is yet not attractive enough for a visitor and that is why after scrolling down the whole web page he/she decides to exit. Here is one more useful clue for the newly created website – Exit Intent Extension.

With this extension, your popups would have an ability to push up when a visitor hovers his/her mouse on the places from where he/she is up to exit your website.

Here is another visitor, Milena.

She does not find your product useful or she finds it too expensive for herself and even a popup, which redirects her to your social accounts is not capable of solving the main issue in her mind. Here is when professionally selected Exit Intent popup may be a really useful tool for her (and you).

When Milena hovers her computer mouse on the “X” button that closes the websites, she comes up with a popup informing her about 30% discount code that is available “especially” for her.

This will doubtlessly stop her from leaving your site!

Remember the word ``Universal``?

The point is that all these popups have a similarity with the word “universal”. While purchasing just one package you get the opportunity to purchase all these popups at once!

Which Social Network Needs More Attention and More Work

Well, now when you already have a Facebook company page, Twitter, Google+, LikedIn profile,  LinkedIn company pages, Instagram you might unevenly turn your attention to them and miss your chance to benefit in this sphere.

The point is that every social network needs a uniquely counted specific time to work on.

How can I realize which of my profiles needs more work than others?

The answer is simpler than expected – Google yourself.

For instance, when I Google my name I see my Facebook account as the first result. Afterward, it comes my Twitter account and only then Google+ and LinkedIn ones. In this case, you could realize which of your social networks needs more work and which one is more active than adequate.

Finally - a Tutorial for Conducting Social Media Audit

After all this time consuming but invaluable work, the last thing you would rather do for your social profiles or just for yourself is conducting your social media audit.

Don’t be cocky. Don’t be flashy. There’s always someone better than you.

Tony Hsieh, Zappos CEO

Thus, it means we always have a way to learn from others. What about doing a little research in order to find out the strengths and the weaknesses of your competitors and customers?

The Fourth Step: Research Competition

See the fourth step in my next blog post.

Previous steps:

The First Step: Identifying Business Goals

The Second Step: Creating Social Accounts

If you have any questions or requests you may easily contact me and I will answer you at the end of my following blog post, whether write comments or personal messages to my account.

If you have any creative ideas, let me know about them and maybe I will write a blog post about the topics you need to know about the most! (Just let me know)

Thus, be always active in any sphere and I hope my blog posts will ease your job and, what is more important, help you create the most universal strategy ever!

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boris

Blogger at Sygnoos Company. Favorite startups and business projects - unique and universal ones! "The main interest of the life is its random challenges. " Boris Harutyunyan

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