Site owners ferquently employ popup ads to push ad content to the forefront of a visitor’s attention. But does this form of online advertising actually work? Research has far proven that lightbox popups perform much better than the traditional popup forms. The reason for this is that lightbox popups are more polite. Marketers occasionally conduct researches […]

Modern analytic technologies have made it easier to examine data sets and to draw conclusions. Due to this, businesses can make more precise decisions, increase their overall performance and improve  customer service. This way they will be able to foresee the developing marketing trends and thus, become more competitive in the market. In this article, […]