|

Tag: timing and trigger

Popup ads are compact windows that are frequently employed by site owners in order to push ad content to the forefront of a visitor’s attention. But does this form of online advertising actually work? Research has far proven that lightbox popups perform much better than the traditional popup forms. The reason for this is that lightbox popups are more polite. Numerous researches are conducted from time to time to determine the amount of percentage to which conversions increase through popups. For example, one of the highest converting popups has proven to be the exit-intent technology. On average 35% visitors come back and stick around seeing a 35% discount in the exit-intent popup. This amount is a solid ground to consider [...]