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Tag: targeting subscribers

"Marketing without data is like driving with your eyes closed "Dan Zarella (award-winning social media scientist) One of the key counterparts in traditional, as well as in online marketing is targeting. Targeting is like acting with a purpose versus acting spontaneously. To be sure, adhering to the goal has always given better results. So, it’s much better to plan everything beforehand by targeting your plausible customers according to different criteria. Thus, marketers use many different factors when grouping potential customers. These factors include classification based on demographic, geographic, psychographic, behavioral aspects. And these targeting criteria are actual on the online platform as well. There are many online tools used to classify plausible customers. In the scope of this article, we [...]