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Tag: segmenting

Geotargeting is the segmenting of plausible customers taking into consideration the specific traits of people living in a certain region and the use of this info to fulfill marketing objectives. These peculiarities are either specific national traits or features that are dependent upon particular regional conditions. Simply put, there are multiple characteristic features inherent to people living in different locations of the world. Additionally, there may be other circumstances that condition the interests and needs of people living in a particular region. With the advance of modern technologies new opportunities have emerged making geotargeting more flexible and more real. The multiple types of online tools and informative resources have made it possible to outsource the necessary data to be used [...]