Email list is one of the fundamental tools of marketing. When you write your blog, or when you have a new offer for your page guests, or when you have an interesting new product, it is your email list members that will check them and experiment.
In this post we want to speak about the power of popups when creating an email list and growing it. Regardless of whether you love them or not, you should know the irrefutable truth about popups – they really work. If you aim to multiple your list of emails, then use a popup on your site. When we visit a site, we can see a frequent use of popups for various purposes and for correct reasons. But every time we come to the trust that they are surely productive. People are using popups quite often on their sites. It is especially obvious now when the opportunities of designing are countless.
Why Email Subscribers
Before passing on to the use of popups, let’s think about an answer to an important question: why every business needs an email list.
The majority of people may think that they do not have a need of email list, as they already have an extremely large number of fans over social networks, such as Facebook, followers on Instagram or Tumblr, connections on Linkedin and so on. But none of the mentioned are really yours, and the only exception is email. If you do not follow the Facebook rules, for example, you will have to say goodbye to your page, including your followers. The same applies to other social networks, such as Google+, Tumblr, Twitter, etc. However, Email list gives a chance to place your messages in the box of subscribers and be in touch with them.
When growing an email list:
- You will not be faced with social network algorithms in order to make your message noticed.
- You will be able to load the list of email whenever you want and transfer it to another service, bypassing the fear of closing your platform or losing your connections.
Do Popups Work?
So it is obvious that having an email list, you will only benefit from it, It’s a mighty way to connect with your promising customers. Now it is the right moment to check the power of popups in growing your email list. There is a correct answer to the question if popups work. They do really work if you understand how to work with them. Firstly, you need to choose the right place for their appearance. In order to find an appropriate solution, you should keep your goals in mind. If you write blogs, your purpose should be gaining more readers. If you present a product, you should try to make your guests buy it. Any kind of a popup should be used for this purpose. It should not annoy users and keep away from the main content.
The effectiveness of Popup Types
It is well-known that popup plugins are considered to be one of the most vital ways to increase conversions. Today there is a huge number of plugins on WP that enable creating various popups of your own. When your page guest is scrolling through your page, you can invite him/her to sign up for your list and obtain your page updates. Or you can show them your inviting offers both for new and for already existing users.
Now come to see in which way your popups can be used and the power of each of them.
1. Timed Popups – This type of popups show up when guests are on your page for a while. The time will be chosen by you, so you can determine when your popup should appear. In this way you enable your users to get acquainted with your content and only then to choose if they want to become your subscribers.
2. Exit Intent Popups – Do not miss your chance to call your guests back when they want to leave your site for another one. Such popups can help you to turn abandoning visitors into your email list members. But the content of an Exit Intent Popup should be inviting so that your guests wish to come back.
3. Scroll Popups
Polite popups appear when a visitor scrolls the page to a certain part. So, if the page guest has already read the blog, you can make your popup come up at the end of the content. It’s your choice.
4. Incoming Popups
These popups show up as soon as a visitor enters the site. But these are considered intrusive popups, as they do not allow your page guests to read the content blocking their access to your site. Just imagine if you go to shopping and someone comes and offers you his/her product. If you do not get the freedom to see other products before making a choice, you will become nervous and leave the shop. The same happens with websites. So, we recommend that you avoid using incoming popups.
We would like to notice some primary tools, that will play an important role if you have decided to grow your email list through popups.
Mere popups won’t increase your email list. They should be coupled with a worthy proposal. If you want your popups to bring you success and serve their purpose, you should always have killer offers for your visitors. Try to understand the needs of your visitors. For example, you can have particular offers just for new subscribers. This way, you can make them understand the benefits of becoming your subscribers.
It is important to make your popup come up only once at a time. Alternatively, they will be overplayed. Be sure that the most promising visitor will be bothered and leave your page.
You should minimize the clicks when using popups for your email list. Make your guests sign in for your email list just in one or two clicks. Ask them their name and email, or only the last one.
We are pretty sure that you want to try popups for your business. But if you have doubts that they will hurt your user proficiency, we recommend you Popup Builder – the respectful solution for popup use. We developed it for marketers who aim to increase their list without boring their customers.