The productive business project needs not less productive teamwork on the Internet, to strengthen and actively oversee all the websites and social accounts every single day. It is worthy for your team to realize that you all have the main purpose.

“If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”

Patrick Lencioni, best-selling author

How popup usage benefits you!

There are lots of clues such as tools and useful plugins spread out through the internet. Thus, it will be a great approach for us to find all these clues and make all the benefits out of them.

In this blog post, you will find three main clues of this sphere.

1. The popup that will sew all your social accounts to each other.
2. The way of identifying which of your social account needs more work.
3. The way of conducting your social media audit.

If you see a title like this one

“A Popup That Will Increase Your Sales in 150 %”

You would consider that blog post as another failed attempt to grab readers attention with “screaming” titles. You might just pass that blog post. Well, you would rather not do it.

Because it really works and here is how.

You would get into my words easily if you have any idea about Iframe popup.

Thus, one of the main issues you deal with is redirecting the visitors of your social accounts and web pages to each other. In this case, Iframe popup is one of the greatest solutions.

Imagine Jake somehow ran into your website and started to check it out.

Afterward, he finds your web page an attractive and informative one. But it is always more convenient to follow your social accounts in order to be informed about new inventions rather than visiting your main web page. It is also useful to be involved in the community that is satisfied with your product to share feelings and ideas. Let’s get back to Jake. After visiting your web page, he becomes fascinated with the design and well-done teamwork of your website. By the way, I talked about the “mirror” option of the website in this blog post. You might read it to know how to make your visitors write five-star reviews about the work of your support team. While reading all the information on your web pages a visitor finds out a section called “More Information” or “Social Accounts”. After clicking on these sections, he easily redirects from your website to your social accounts.

What if Jake is a lazy person and he would not click on those “strange” sections?

Well, then you may activate the “hover” effect on your popup and popup will open itself when one hovers a computer mouse over the specific section or text.

What if Jake is much lazier than we could imagine while creating a popup. He may not be ready to read a huge pack of information on your web page?

Well, then you would rather create an additional info section nearer to the top of your website, whether just choose the auto opening option in the Popup Builder plugin. In this case, Jake would automatically be engaged into your customer-family and will always be informed about your sales and discounts no matter how lazy he is.

However, what if your web page is yet not attractive enough for a visitor and that is why after scrolling down the whole web page he/she decides to exit. Here is one more useful clue for the newly created website – Exit Intent Extension.

With this extension, your popups would have an ability to push up when a visitor hovers his/her mouse on the places from where he/she is up to exit your website.

Here is another visitor, Milena

She does not find your product useful or she finds it too expensive for herself and even a popup, which redirects her to your social accounts is not capable of solving the main issue in her mind. Here is when professionally selected Exit Intent popup may be a really useful tool for her (and you).When Milena hovers her computer mouse on the “X” button that closes the websites, she comes up with a popup informing her about 30% discount code that is available “especially” for her.

This will doubtlessly stop her from leaving your site!The point is that all these popups have a similarity with the word “universal”. While purchasing just one package you get the opportunity to purchase all these popups at once!

Which Social Network Needs More Attention and More Work

Well, now when you already have a Facebook company page, Twitter, Google+, LikedIn profile,  LinkedIn company pages, Instagram you might unevenly turn your attention to them and miss your chance to benefit in this sphere.

The point is that every social network needs a uniquely counted specific time to work on.

How can I realize which of my profiles needs more work than others?

The answer is simpler than expected – Google yourself.

For instance, when I Google my name I see my Facebook account as the first result. Afterward, there comes my Twitter account and only then Google+ and LinkedIn accounts. In this case, you could realize which of your social networks needs more work and which one is more active. The last thing you would rather do for your social profiles or just for yourself is conducting your social media audit.

Don’t be cocky. Don’t be flashy. There’s always someone better than you.

Tony Hsieh, Zappos CEO

Thus, it means we always have a way to learn from others. What about doing a little research in order to find out the strengths and the weaknesses of your competitors and customers?

The Fourth Step: Research Competition

See the fourth step in my next blog post.

Previous steps:

The First Step: Identifying Business Goals

The Second Step: Creating Social Accounts

If you have any questions or requests you may easily contact me. I will answer you at the end of my following blog post. You can also write comments or personal messages to my account.

If you have any creative ideas, let me know about them. Maybe I will write a blog post about the topics you need to know about the most!

I hope my blog posts will ease your job and help you create the most universal strategy ever!

We all realize the role of popup usage. They aim to provide essential conditions for marketing. They contribute to the growth of subscribers and help to show various offers to page guests. It is proven that marketers have increased their sites’ rate by 1350% through various popups. Now popups also come to assistance on mobiles in addition to desktops. And here is the problem. Popups are not suitable for mobile devices, for screens on mobiles. The main problem is that they are too large to appear on screens. They close all the materials that users are reading at the moment, and there are also popups that do not have a small close button. In a word, they are non user friendly, so they will not escape the penalty of Google.  

Surely, you also want to find easy ways to retrain from this punishment. We have found the solution. Firstly, you need to think like Google bearing its goal in mind. Make use of the internet that is more user-friendly particularly for mobiles. Consequently, we can assume that not all kinds of popups belong to Google’s anti popup policy. There are exceptions. If your site has popups that serve their true purpose with real content, then your case is an exception. 

What kind of popups will get you punished?

There are some criteria according to which popups can be under punishment. Now, let’s introduce them.

1. Popups that capture the principal content no matter page guests are preparing to leave the site or are still looking through it.

2.Stand-alones that need to be closed in order to get the principal content.
3. Pages that use stand-alone interstitials but the principal content is placed beneath the fold will also be fined.
Now you need to make a quite difficult choice:

Profit or Rank.

But at the same time you need to remember that in no case you should lose the SEO traffic. It will harm your business. Each of us pays a great attention to Ranking results. These are considered to be the dominant source of page guests. When your site’s rank falls, there will appear problems such as:

• Decrease in the number of visitors
• Difficulty in gaining more audience 
• Difficulties in showing various offers, sign-ups for membership etc.
• It will become hard to pitch offers, membership sign-ups, coupons, etc.

• The number of sales will fall , and consequently you will get less profit.

Keeping all these in mind there arises a question. If you use an interstitial on mobile screens, your site’s rank will be low. However, if you don’t show them, it will become more difficult for you to attract the attention of visitors to your offers. As a result, the number of subscribers will not grow.

So, let’s jump to a solution

You should keep in mind that there are solutions to all kinds of questions and problems. So, let’s find them. Google has prepared some recommendations for you. If you follow them, your popups will not be fined, and your site’s rank will not fall as well. And the most important thing is that you won’t need to make a choice between profit and rank. 
1. Your popup should have its true intention, its purpose when it appears on the screen. For example, if you have a site with prohibited content where you sell wine, you need to ask your visitors for age verification. 

2. If you run a site that has no public content where you need to be logged in, it implicates private content. You can use popups and they will not be penalized.
3. Show your popups on screens that have appropriate dimensions. There the appearance of popups does not cause any problem. Safari and Chrome are perfectly good examples for that.
4. You should think about the use of a popup on your site. The content of the popup should be accessible as well. As a site owner you need to keep in mind some vital conditions when displaying your content on mobiles.

• The first thing you need to do is to make your text easily readable on mobiles without zooming.
• Make sure that the software you use is reliable
• Enable scrolling the content easily 
• Make the local search perfect
• Design your page

No penalty for these kind of popups

Not all kinds of popups have the same look. They are also not constructed similarly. There are a number of popups that Google is not likely to penalize. If your popup is not so large as to occupy the entire content, and fits your site and content, then accept our congratulations!

We want to help you prepare beforehand in order to transform obtrusive popups to friendly ones. Firstly, make your popups appear on large screens. Above all, you need to choose a right plugin among a great number of WordPress plugins that enable creating friendly popups. The Popup Builder plugin offers you to create amiable and user friendly popups with no difficulties and without being a specialist. If you do your best to create your popups with Popup Builder, it will not be difficult.

With this plugin you can explore an endless list of ideas that will help you to be in touch with your users with no fear of Google’s no-popup policy. This plugin offers you all chances to create friendly popups. And now come to see why.

• With this plugin you can give your desired size to the popup in order to cover only a small part of the screen. When creating your popups you also have a freedom to select various eye-catching colors, making your popup more attractive.
• The plugin offers various useful tools in its “General Options” where you can determine the frequency of showing a popup on the page, or you can schedule it. So, it will not annoy your visitors.
• You can determine the time a popup appears, such as while scrolling or after inactivity.
• The plugin gives you a chance to make a popup close automatically. So, you can select the duration of appearing.
• Fit it to your page content and select particular posts where your popup will be shown. In this way it will really serve its purpose.
• It will be better if the buttons of your popups are larger. With this plugin it is not a problem. Give any size and color to the buttons making them more visible.

Apart from all these, our plugin helps you to accomplish all your goals, offering its marketing tools through engaging popups. Using these tools you will see how Google’s penalty bypasses you.