• an accurate approach
• smart call-to-action

It won`t be a mistake or exaggeration to say that today’s consumer is capricious one. Now, creating profile pages on social networks like Facebook, Instagram, Twitter is not enough to make your business blossom. These are just the introductory steps that require hard work and consistency in your further moves. To simplify the process of turning your newbie business into profitable one, here are the top effective ways how to take your sales to new heights.# Find the best “place” to interact with your audience

Before starting selling via social networks, it’s paramount to learn your prospects in advance.  What SM channel they are most active: Facebook, Instagram, Twitter or all at once?  Everything depends on your product type. Of course, there are no restrictions; you can have many accounts. However, it`s better to determine the most “crowded” place where your target audience finds best for chilling out.

Builtwith.com demonstrates us amazing research results presenting the world’s beloved social media channels.Facebook is a leader here. It counts over 50 million business accounts in its records and becomes a powerful channel to sell online. Creating e-store on Facebook is simple: just add the necessary products information, manage orders and perform payment transactions straightaway on the SM platform.  What`s more, you can integrate Facebook with an existing store.

The discussion about choosing social media networks can fill the book. You should take into account that there isn`t good or bad solution, and unfortunately, we cannot accurately say which one will work best for you. Take your time,  learning your audience and, in the long, focus on that SM channels that will earn you big traffic.# Engage in conversation

The seasoned retailers understand how important it is to be a part of hot discussions, latest events, and news. Without social media, you lose this all. If you want to be up to date retailer and cherish your business reputation, Twitter is an ideal choice. The info there is spread with the speed of light enabling you to catch up with the hottest discussions.# Deliver useful content on regular basis

Sharing content and providing users with helpful and relevant information are two totally different things. Don’t be greedy on creative ideas; people are already tired of identical posts. Don’t be propagandic, write at ease and rationally. Make it eye-catching with the help of embedded videos, images, popups, etс.# Use Social Sharing Buttons

Social sharing buttons become a goldmine for thousands of online retailers who wish to increase the exposure to their websites.  It`ll help customers to spread out your products, images, blog post or whatever within one click. In its turn, you`ll win new prospects and eventually convert them into customers.# Use Buy Buttons

Concerning Buy Buttons, this is an ultimate way to simplify the shoppers` purchase procedure allowing them to shop within social networks. Two world-known social networks can boast of such functionality: Facebook with their Buy button and Pinterest with Buyable pins.

If you run the Facebook store, you can easily showcase your brilliant goods, display exclusive merchandise and lead the conversation with your potential buyers.# Go mobile

Since the fact that 62% of smartphone users performed an online purchase directly via their devices, no doubts are left concerning mobile experience necessity. Based on invespcro.com report, mobile devices take 19% of entire US sales, and the numbers are expected to increase by 27%. One more interesting fact is about earned money (Check the chart below).# Convert visitors from SN with popups

This is one of most efficient solutions to convert users into leads.  They fulfill various needs and can be presented differently.  You can use popups when the visitor from social network came to your website, but he/she didn`t make a purchase. By means of popup, you can please the shopper with a beneficial coupon or an attractive discount in exchange for an email. As a result, you`ll get a new happy customer with no loss of your productivity. Below is an example of the popup with the discount offer.High-quality pop-ups will allow you to be in touch with your audience and boost social media following. To do that all you need is to make up a Social Popups with share buttons and allow your visitors to spread out your content over various social channels.

Make your business visible. Use popups to promote your products through images, videos, unique offers, discounts in an engaging way.# Run ad campaigns

If your budget allows you some extra spending, don`t lose the opportunity gain more visibility. Many of online store owners choose Facebook ads. It makes sense if taking into consideration even that fact that the platform is a home for 1.32 billion users.  The main benefits of Facebook ads that they are visual, relevant and contain clear call-to-action. A huge plus is that they’re mobile responsive, there are far more chances that the number of smartphone users we were talking about previously will be “caught” and attracted in time.

It’s vital to mention the advantages of remarketing campaign. You can display them to those users who visited your website but haven’t completed a purchase.To sum up, we can say that though social media plays a crucial role in gaining more audience, it’s still just the source of traffic. The conversion in its turn primarily depends on how much effort you put into setting up your e-store. Your lifesavers may be a high-quality service that will help you to create the user-engaging popups and feature-rich shopping cart with Buy buttons functionality. If your current shopping cart doesn’t meet your needs, it’s wise to consider cart migration elsewhere.

Choose the approach that suits your target and opportunities, widen your retail horizons and be in harmony with your buyers!

The Role of Social Media in Your Business   

To make the way to their goals easier, people now use all the functions of the Social Media. The essential truth about Social Marketing is that it requires minimal time and finances to reach maximum mass of people. We have no right to undervalue the powerful abilities of SM, as the use of it will satisfy all the requirements of your business. Now let՛s see what benefits a well-planned SM strategy will bring you.

Increase Brand Awareness

One of the essential SM advantages is that your consumers will be better informed of your service, your business through numerous well-known Social Networks on which your product will be presented.

Marketing Campaigns/Promotions

Through these kind of tools, your business can achieve a high quality. You can be in touch with your audience not only through phones or emails, but also through the social media. This is a better solution, than overwhelming customers with endless promos or campaigns.

Improve Brand Authority

It is a well-known truth that we all visit Social Networks aiming to look for our desired service or product. So be sure that your business is just what they talk about on SM. If they talk more about your service, more and more people will be interested in your brand and will want to follow your every update.

Improve Customer Service

We all know that it is vital to be available for our consumers a whole week at any hour. We should always be there and answer to all questions, solve any problem, keeping us faithful to our business. Social Networks are the best solutions for this.

Turnaround Time

The next benefit is the time that you save. Social-Media can not be compared to newspapers, TV or radio. With SM everything is twice faster, which is not the case for other tools that I’ve mentioned above. The latter show the result of the efforts after a certain time period.

The Role of Share Buttons

Social Media is the key to progress especially for small businesses. But first of all as I’ve mentioned  success depends on visitors, as they spread the word about your service. So, here let me note an essential rule: you should make that process easier for your users. The best solutions may be the social sharing buttons. These compact buttons help your guests share your content with just one click. You should add enough buttons to your page so that anyone has the freedom to share the content with his/her friends on social networks. Think that the more buttons you use, the more advantages you will have. Let me say that some Social Networks may contradict to your website and your targeted audience. For instance, if you write about politics and the latest news on this subject, there is no sense to put a share button of Pinterest.

Key Notes to Use Share Buttons

1. The number of buttons that you include on your page is only your choice. But it would be better if you use only what you really need and your users will apply.
2. You should notice where your traffic comes from. As for me, only FB and Instagram are what I need. And only instagram and FB users have a chance to share my content.
3. Share buttons should not be huge. They should not catch up too much attention, and at the same time they should be obvious to find.
4. You should think of a suitable place for the social buttons on your page.

Share Buttons in Popups

Now let me draw your attention to the most interesting part of this post. Have you ever thought about offering users to share your service, content, blog, etc through eye-catching popups? You won’t have to worry about an appropriate place for the buttons, as popups will ease your everyday work. But here you can only think where and when to make the popups come out, and I am here to help you. Apparently, you do not have an intention to make your popups come out on your site’s all pages, as it will damage your user proficiency. People will fill their pages with your informative posts or your amazing products through one click.

Remember! 

Allow your page visitants get acquainted with what your website is about, and then share what they want. In order to make my product more social I use Popup Builder plugin, which among various types of popups offers Social Popup, exactly what I need. You only need to select on what social networks you would like to disseminate your content. The rest are settings that you can change according to taste.

As you see on the screenshot, you possess free will to choose your desired network and button text.  What’s more, the plugin gives you the lucky chance to select the time and frequency of your popup showing, change the buttons shape, etc. So, you can surely find what you want.

The productive business project needs not less productive teamwork on the Internet, to strengthen and actively oversee all the websites and social accounts every single day. It is worthy for your team to realize that you all have the main purpose.

“If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”

Patrick Lencioni, best-selling author

How popup usage benefits you!

There are lots of clues such as tools and useful plugins spread out through the internet. Thus, it will be a great approach for us to find all these clues and make all the benefits out of them.

In this blog post, you will find three main clues of this sphere.

1. The popup that will sew all your social accounts to each other.
2. The way of identifying which of your social account needs more work.
3. The way of conducting your social media audit.

If you see a title like this one

“A Popup That Will Increase Your Sales in 150 %”

You would consider that blog post as another failed attempt to grab readers attention with “screaming” titles. You might just pass that blog post. Well, you would rather not do it.

Because it really works and here is how.

You would get into my words easily if you have any idea about Iframe popup.

Thus, one of the main issues you deal with is redirecting the visitors of your social accounts and web pages to each other. In this case, Iframe popup is one of the greatest solutions.

Imagine Jake somehow ran into your website and started to check it out.

Afterward, he finds your web page an attractive and informative one. But it is always more convenient to follow your social accounts in order to be informed about new inventions rather than visiting your main web page. It is also useful to be involved in the community that is satisfied with your product to share feelings and ideas. Let’s get back to Jake. After visiting your web page, he becomes fascinated with the design and well-done teamwork of your website. By the way, I talked about the “mirror” option of the website in this blog post. You might read it to know how to make your visitors write five-star reviews about the work of your support team. While reading all the information on your web pages a visitor finds out a section called “More Information” or “Social Accounts”. After clicking on these sections, he easily redirects from your website to your social accounts.

What if Jake is a lazy person and he would not click on those “strange” sections?

Well, then you may activate the “hover” effect on your popup and popup will open itself when one hovers a computer mouse over the specific section or text.

What if Jake is much lazier than we could imagine while creating a popup. He may not be ready to read a huge pack of information on your web page?

Well, then you would rather create an additional info section nearer to the top of your website, whether just choose the auto opening option in the Popup Builder plugin. In this case, Jake would automatically be engaged into your customer-family and will always be informed about your sales and discounts no matter how lazy he is.

However, what if your web page is yet not attractive enough for a visitor and that is why after scrolling down the whole web page he/she decides to exit. Here is one more useful clue for the newly created website – Exit Intent Extension.

With this extension, your popups would have an ability to push up when a visitor hovers his/her mouse on the places from where he/she is up to exit your website.

Here is another visitor, Milena

She does not find your product useful or she finds it too expensive for herself and even a popup, which redirects her to your social accounts is not capable of solving the main issue in her mind. Here is when professionally selected Exit Intent popup may be a really useful tool for her (and you).When Milena hovers her computer mouse on the “X” button that closes the websites, she comes up with a popup informing her about 30% discount code that is available “especially” for her.

This will doubtlessly stop her from leaving your site!The point is that all these popups have a similarity with the word “universal”. While purchasing just one package you get the opportunity to purchase all these popups at once!

Which Social Network Needs More Attention and More Work

Well, now when you already have a Facebook company page, Twitter, Google+, LikedIn profile,  LinkedIn company pages, Instagram you might unevenly turn your attention to them and miss your chance to benefit in this sphere.

The point is that every social network needs a uniquely counted specific time to work on.

How can I realize which of my profiles needs more work than others?

The answer is simpler than expected – Google yourself.

For instance, when I Google my name I see my Facebook account as the first result. Afterward, there comes my Twitter account and only then Google+ and LinkedIn accounts. In this case, you could realize which of your social networks needs more work and which one is more active. The last thing you would rather do for your social profiles or just for yourself is conducting your social media audit.

Don’t be cocky. Don’t be flashy. There’s always someone better than you.

Tony Hsieh, Zappos CEO

Thus, it means we always have a way to learn from others. What about doing a little research in order to find out the strengths and the weaknesses of your competitors and customers?

The Fourth Step: Research Competition

See the fourth step in my next blog post.

Previous steps:

The First Step: Identifying Business Goals

The Second Step: Creating Social Accounts

If you have any questions or requests you may easily contact me. I will answer you at the end of my following blog post. You can also write comments or personal messages to my account.

If you have any creative ideas, let me know about them. Maybe I will write a blog post about the topics you need to know about the most!

I hope my blog posts will ease your job and help you create the most universal strategy ever!

Do you know that these simple small windows have the ability to double your conversion rates, giving you a huge amount of benefits? Popups can increase your email list tenfold. They can benefit your online store, your brand and so forth. They are fit for everything. Whether you are curious to boost the number of your email sign-ups, make your social networks following better, or be in touch with your consumers, popup is a satisfying solution for all your needs. Be sure that all kinds of polite popups will give a pretty prof look to your business. Once using them in a smart way for your business, you will be on the right way to your success.

Pop Up or not to Pop Up! That is the question 

Yet there is a group of people that is skeptical about the success that popups bring. However, all marketers can confirm that popup usage is a key for high conversions. As years pass, we become more and more convinced that popups are beneficial tools for marketers.

After Google’s announcement about Popup punishment, it became an essential question for all marketers: use them or not? Yes, we can surely say. We want to show you why popups are a necessity for your business. So, let’s dive in and explore the main reasons why you should start to use them today.

Grow Your Email List

This is one of the main reasons to utilize popups on your website. We all realize the importance of Email list existence, and to invite your guests to sign up, we recommend you the best solution. A pretty small window that comes out on the screen, drawing your guests attention. It will collect promising subscribers for you. You only need to design it cleverly and choose an appropriate message. All smart businesses use them to achieve their business goals.

Always Be in Touch With Your Customers

We can undoubtedly say that it is essential to be always there for your customers, to answer their questions and give solutions to the existing problems. We must show them our friendliness and readiness to give them a helping hand.

One of the main reasons for which your page guests leave your site remains unanswered. If they visit your page, it means that they are interested in your product. But having some questions and being unable to get the answers, they will leave you. Here popups will come to help you. You can create a Contact Form Popup where your customers can fill in their personal data and direct their questions to you.  

Apart from that, popups are productive tools to show a valuable information on your page. So you can understand frequently asked questions and put the answer in front of your page guests. Any piece of info that will help your guests, can be included in a pretty popup window for maximum benefit. Or let us offer another version: you can make your popup on your site’s FAQ field, where your users will direct their question. In this way you will ease their work.

Increase Social Media Following

Having potential followers of your product, widen your business presence over the social media. Make your customers know about your recent products. All these are essential things if you want to have success. Popups will help you. Create Social Popups with share buttons and offer your page visitor to share your content over the social networks. They will fill their pages with useful information and you will benefit from it as well, making your business more social.

Drive More Online Sales

Today online stores are everywhere. People prefer to do shopping online as it is not time consuming. Popups can promote your sales online. Through images, videos, unique offers, discounts, coupled with amazing popups, you will have more chances to sell your product. You can drive your sales any time. Here we can offer a unique popup type, the Countdown, through which you can show how much is left to your special offer. Or you can display free shipping for your product, free gifts, inspiring your customers, and so on. Offers are endless.

Make Your Offers More Visible

Your popups should contain inviting offers for your users to click on. Of course, you can place your offers on your page anywhere you want, but in case of using popups, the chances are much greater that they will notice them. Especially in this case Exit Intent popup will be the most suitable strategy that can meet your needs. Applying this popup, you will get back users who are preparing to leave your site. Besides, you can offer them a help, or ask something.

And what conclusion can we draw from all these? Are Popups a must for our website and for our business? Yes, unconditionally. Just do not overuse them, and create pretty small ones to be friendly for your web guests.

There is an essential aspect to achieve your goal. The latter is the use of technology in the most productive way. There exist a huge number of marketing instruments which serve an essential role. You need to make the best plan of your marketing strategy, as well as use the best tools that will make it easy to implement your plan. The aim of this post is to introduce you to the substantial tool for marketing and make it easy to gain more and more customers. 

Popups 

Speaking about marketing tools we want to highlight popups. It has been proven many times that popups are one of the best solutions for effective marketing. When using popups you can combine the useful with the effective through giving them attractive design with its corresponding content. So, apart from being effective, they are quite inexpensive to put into action.

Today the use of popups becomes more and more widespread. They enable us to attract our customers’ attention on our sales, progress, offers and so on. They also have the ability to call your site guests back after they leave your page, send subscription invitations, etc. Popups are considered to be the essential advertising strategy that contribute to the increase in your website’s traffic. These advertising windows have a number of benefits such as:

• Increase your product’s visibility
• Increase your site’s rate  
• An immediate contact with customers
• Diversity

Let us mention that Popup Builder plugin enables to create the desired type of popup depending on your business necessity. With various options offered, you can give any design to your popups, and you will be given all the power to create non intrusive popups for your webpage. 

Email Marketing

For all companies, regardless of whether it is a startup or not, the  basic source of being in touch with visitors is the email. This is a space where we have a freedom to increase our site’s signups, as well as subscribers with the help of creative content and proper deliverings. When sending mails to our promising visitors, we should bear in mind the significance of several things, such as language, time, day, design, formatting, etc. All the mentioned are essential aspects of email marketing.  

 Visual Content Sharing

One of the best solutions for a large audience is an informational content along with eye-catching images. Being attracted with expositive images, you catch your page guests’s attention and invite to click on the content thus increasing your site’s rates. So, share various engaging content with inviting images through blogs, socials or websites and follow your site’s progress.
It is proven that marketers use imaginary content in their pages through informational blogs and videos. We can admit that when we hear any kind of information, or read it, after some time we only remember 20% of the whole information. But if the same information is accompanied by relevant images, we will remember 70% of the information.

Social Media Marketing

You surely realize the importance of the socials for your products. For all marketers this tool of marketing is a key of success. The socials help you to be in touch with your visitors. You need to make a plan of social strategy in order to have a proper result! In 2017 it is expected that the usage of the socials will bring a new powerful wave to our marketing. It will become impressive particularly for sales. In fact, customers that follow various brands over the socials make up 56%.

PR, Public Relations

This tool of marketing has originally been created for being in touch with the public. PR is a way through which companies or persons intercommunicate with the addressed audience through the media aiming to build a specific image of their brand. Тhis process aims to make an impression on the potential audience with the help of marketing media. Here are some examples:

• Awards
• Conferences
• Events
• Newsletters
• News/Press releases
• Blogs
• Forums

We should bear in mind that nowadays all the people can express their positive or negative opinion about your firm and about the work that you do. Their opinion can see all the people on the socials. Here you need to plan a good PR strategy. It is not a good idea to ignore negative comments. On the contrary, you can accept it as a sign that your service has little shortcomings and needs to be improved. So, do not worry and be ready for every kind of situation.

Infographics

This kind of marketing tool helps you to combine two in one: images and the written information. When you invite your page guests’ attention on the useful information along with stunning images, you will only benefit from it. It is obvious that infographics are brilliant tools for marketing. We can surely can say that this tool will improve more and more this year.

SEO

This type of marketing strategy helps to increase free traffic to your website and helps to grow much faster and more affordably. The general process of improving your SEO includes optimizing your site, publishing quality content to your blog, and promoting it. You need to have a good strategy, focus on quality and be consistent for several months in order to get results.