• an accurate approach
• smart call-to-action

It won`t be a mistake or exaggeration to say that today’s consumer is capricious one. Now, creating profile pages on social networks like Facebook, Instagram, Twitter is not enough to make your business blossom. These are just the introductory steps that require hard work and consistency in your further moves. To simplify the process of turning your newbie business into profitable one, here are the top effective ways how to take your sales to new heights.# Find the best “place” to interact with your audience

Before starting selling via social networks, it’s paramount to learn your prospects in advance.  What SM channel they are most active: Facebook, Instagram, Twitter or all at once?  Everything depends on your product type. Of course, there are no restrictions; you can have many accounts. However, it`s better to determine the most “crowded” place where your target audience finds best for chilling out.

Builtwith.com demonstrates us amazing research results presenting the world’s beloved social media channels.Facebook is a leader here. It counts over 50 million business accounts in its records and becomes a powerful channel to sell online. Creating e-store on Facebook is simple: just add the necessary products information, manage orders and perform payment transactions straightaway on the SM platform.  What`s more, you can integrate Facebook with an existing store.

The discussion about choosing social media networks can fill the book. You should take into account that there isn`t good or bad solution, and unfortunately, we cannot accurately say which one will work best for you. Take your time,  learning your audience and, in the long, focus on that SM channels that will earn you big traffic.# Engage in conversation

The seasoned retailers understand how important it is to be a part of hot discussions, latest events, and news. Without social media, you lose this all. If you want to be up to date retailer and cherish your business reputation, Twitter is an ideal choice. The info there is spread with the speed of light enabling you to catch up with the hottest discussions.# Deliver useful content on regular basis

Sharing content and providing users with helpful and relevant information are two totally different things. Don’t be greedy on creative ideas; people are already tired of identical posts. Don’t be propagandic, write at ease and rationally. Make it eye-catching with the help of embedded videos, images, popups, etс.# Use Social Sharing Buttons

Social sharing buttons become a goldmine for thousands of online retailers who wish to increase the exposure to their websites.  It`ll help customers to spread out your products, images, blog post or whatever within one click. In its turn, you`ll win new prospects and eventually convert them into customers.# Use Buy Buttons

Concerning Buy Buttons, this is an ultimate way to simplify the shoppers` purchase procedure allowing them to shop within social networks. Two world-known social networks can boast of such functionality: Facebook with their Buy button and Pinterest with Buyable pins.

If you run the Facebook store, you can easily showcase your brilliant goods, display exclusive merchandise and lead the conversation with your potential buyers.# Go mobile

Since the fact that 62% of smartphone users performed an online purchase directly via their devices, no doubts are left concerning mobile experience necessity. Based on invespcro.com report, mobile devices take 19% of entire US sales, and the numbers are expected to increase by 27%. One more interesting fact is about earned money (Check the chart below).# Convert visitors from SN with popups

This is one of most efficient solutions to convert users into leads.  They fulfill various needs and can be presented differently.  You can use popups when the visitor from social network came to your website, but he/she didn`t make a purchase. By means of popup, you can please the shopper with a beneficial coupon or an attractive discount in exchange for an email. As a result, you`ll get a new happy customer with no loss of your productivity. Below is an example of the popup with the discount offer.High-quality pop-ups will allow you to be in touch with your audience and boost social media following. To do that all you need is to make up a Social Popups with share buttons and allow your visitors to spread out your content over various social channels.

Make your business visible. Use popups to promote your products through images, videos, unique offers, discounts in an engaging way.# Run ad campaigns

If your budget allows you some extra spending, don`t lose the opportunity gain more visibility. Many of online store owners choose Facebook ads. It makes sense if taking into consideration even that fact that the platform is a home for 1.32 billion users.  The main benefits of Facebook ads that they are visual, relevant and contain clear call-to-action. A huge plus is that they’re mobile responsive, there are far more chances that the number of smartphone users we were talking about previously will be “caught” and attracted in time.

It’s vital to mention the advantages of remarketing campaign. You can display them to those users who visited your website but haven’t completed a purchase.To sum up, we can say that though social media plays a crucial role in gaining more audience, it’s still just the source of traffic. The conversion in its turn primarily depends on how much effort you put into setting up your e-store. Your lifesavers may be a high-quality service that will help you to create the user-engaging popups and feature-rich shopping cart with Buy buttons functionality. If your current shopping cart doesn’t meet your needs, it’s wise to consider cart migration elsewhere.

Choose the approach that suits your target and opportunities, widen your retail horizons and be in harmony with your buyers!

The productive business project needs not less productive teamwork on the Internet, to strengthen and actively oversee all the websites and social accounts every single day. It is worthy for your team to realize that you all have the main purpose.

“If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”

Patrick Lencioni, best-selling author

How popup usage benefits you!

There are lots of clues such as tools and useful plugins spread out through the internet. Thus, it will be a great approach for us to find all these clues and make all the benefits out of them.

In this blog post, you will find three main clues of this sphere.

1. The popup that will sew all your social accounts to each other.
2. The way of identifying which of your social account needs more work.
3. The way of conducting your social media audit.

If you see a title like this one

“A Popup That Will Increase Your Sales in 150 %”

You would consider that blog post as another failed attempt to grab readers attention with “screaming” titles. You might just pass that blog post. Well, you would rather not do it.

Because it really works and here is how.

You would get into my words easily if you have any idea about Iframe popup.

Thus, one of the main issues you deal with is redirecting the visitors of your social accounts and web pages to each other. In this case, Iframe popup is one of the greatest solutions.

Imagine Jake somehow ran into your website and started to check it out.

Afterward, he finds your web page an attractive and informative one. But it is always more convenient to follow your social accounts in order to be informed about new inventions rather than visiting your main web page. It is also useful to be involved in the community that is satisfied with your product to share feelings and ideas. Let’s get back to Jake. After visiting your web page, he becomes fascinated with the design and well-done teamwork of your website. By the way, I talked about the “mirror” option of the website in this blog post. You might read it to know how to make your visitors write five-star reviews about the work of your support team. While reading all the information on your web pages a visitor finds out a section called “More Information” or “Social Accounts”. After clicking on these sections, he easily redirects from your website to your social accounts.

What if Jake is a lazy person and he would not click on those “strange” sections?

Well, then you may activate the “hover” effect on your popup and popup will open itself when one hovers a computer mouse over the specific section or text.

What if Jake is much lazier than we could imagine while creating a popup. He may not be ready to read a huge pack of information on your web page?

Well, then you would rather create an additional info section nearer to the top of your website, whether just choose the auto opening option in the Popup Builder plugin. In this case, Jake would automatically be engaged into your customer-family and will always be informed about your sales and discounts no matter how lazy he is.

However, what if your web page is yet not attractive enough for a visitor and that is why after scrolling down the whole web page he/she decides to exit. Here is one more useful clue for the newly created website – Exit Intent Extension.

With this extension, your popups would have an ability to push up when a visitor hovers his/her mouse on the places from where he/she is up to exit your website.

Here is another visitor, Milena

She does not find your product useful or she finds it too expensive for herself and even a popup, which redirects her to your social accounts is not capable of solving the main issue in her mind. Here is when professionally selected Exit Intent popup may be a really useful tool for her (and you).When Milena hovers her computer mouse on the “X” button that closes the websites, she comes up with a popup informing her about 30% discount code that is available “especially” for her.

This will doubtlessly stop her from leaving your site!The point is that all these popups have a similarity with the word “universal”. While purchasing just one package you get the opportunity to purchase all these popups at once!

Which Social Network Needs More Attention and More Work

Well, now when you already have a Facebook company page, Twitter, Google+, LikedIn profile,  LinkedIn company pages, Instagram you might unevenly turn your attention to them and miss your chance to benefit in this sphere.

The point is that every social network needs a uniquely counted specific time to work on.

How can I realize which of my profiles needs more work than others?

The answer is simpler than expected – Google yourself.

For instance, when I Google my name I see my Facebook account as the first result. Afterward, there comes my Twitter account and only then Google+ and LinkedIn accounts. In this case, you could realize which of your social networks needs more work and which one is more active. The last thing you would rather do for your social profiles or just for yourself is conducting your social media audit.

Don’t be cocky. Don’t be flashy. There’s always someone better than you.

Tony Hsieh, Zappos CEO

Thus, it means we always have a way to learn from others. What about doing a little research in order to find out the strengths and the weaknesses of your competitors and customers?

The Fourth Step: Research Competition

See the fourth step in my next blog post.

Previous steps:

The First Step: Identifying Business Goals

The Second Step: Creating Social Accounts

If you have any questions or requests you may easily contact me. I will answer you at the end of my following blog post. You can also write comments or personal messages to my account.

If you have any creative ideas, let me know about them. Maybe I will write a blog post about the topics you need to know about the most!

I hope my blog posts will ease your job and help you create the most universal strategy ever!

Whether improving them, if you already have ones.

After this step, all your social profiles would become direct mirror reflections of your business goals, personality and all the related functions you want to afford your customers. (As we have already mentioned in my previous blog-post identifying business goals is the nucleus of great social marketing strategy) 

This is what all the customers commonly expect from your social accounts but if done correctly; we may create with the help of social media even more than just a useful mirror with the help of social media! All you should do is following the general rules by refining your Bio/Description, Images, etc. and you can create an awesome portal, redirecting all the followers of your social accounts to your website. In this way, every follower might become a potential customer!

Already interested? Then let us do our best!

As it has Larry page “Always deliver more than expected.“

Bio/Description

It is not by an accident that I decided to specify the opportunities of correctly written Bio at first. The point is that Description plays the main role in creating an impressive portal. Bio is not only a possibility to share your basic information and help the visitors be well informed about your product but the optimal opportunity of making a possible referral traffic by adding email addresses and your websites. By the way, adding your personal information on Google+ page or Twitter handle with other networks will make your description the best-case tool for social marketing and sales. Furthermore, that experience will be one of the best illustrations of cross-promotion helping grow your new business project.

Social media Descriptions should always serve your social network and the certain audience you are working with. That is why; your Facebook account might hold entertaining content but not the LinkedIn one that requires direct and formal information about your job history. Therefore, the preferred name/handle may be individually consistent for all the social networks you have. Online service know’em provides the opportunity to check out the availability of handles almost on all the social networks.

Images

Well, the first advice about selecting Images is:

Being Much More Meticulous

While selecting Images for certain social networks you would always rather be inclined to choose the ones with all the dimensions that those require. The point is that the handles Images, just like the names, are excessively sensitive for networks. You cannot be sure about a large image, which looks nice as a profile picture. The same one might seem weird on the mobile device or just in a home feed.

It is a common mistake when website owners choose or create images including many materials within. Always remember that

Simple Is Usually Better

There is no need of involving tons of information in an image because these kinds of images usually eject rather than catch someone’s attention. The one thing that will be at your profile picture is you or the logo of your company.

 Much More Direct Way for Finding You

Furthermore, your profile picture has an opportunity to make finding your social profiles on other networks much easier. The scheme is more than obvious. Facebook follower, which wants to find you on Instagram, will certainly benefit in a couple of seconds if he searches your photo in search engines.

Videos

It is always useful to ease the utilization of your products and perception of your websites/social profiles for customers. That will help to attract new followers and assure all visitors that you are always trying to provide the best content for them. The most famous, modern and flexible way of realizing this purpose is creating video tutorials. However, you should always remember that all social profiles require one-of-a-kind videos. In other words, these videos have to be created exactly for one and the same network. By the way, it is not hard to create a creative video tutorial. You may easily create one in 15 seconds and you do not even need to edit that video in any way.

Here is a good example of a video tutorial. By clicking on the word “here”, it will open a video popup, which will show you how to create an intensive video tutorial in a couple of minutes.

Do We Need Popups for Video Tutorials and Social Profiles?

It is hardly possible to have a social traffic at your website by only mentioning website URL in your social profiles Bios. The point is that traffic should be recurrent and it should not have an origin or end. Every visitor who was somehow attracted to your website will immediately see a video tutorial popup, which will teach the visitor all the needed skills in 10-15 seconds. On the other hand, imagine – someone is visiting your website and wants to gain some information about your product, and BOOM! – The popup opens, which redirects him/her to your websites where he/she can easily connect with your team or read blogs and watch videos about your product. Isn’t it just amazing tool for new website?! (This magic tool is called Iframe popup)

You may easily gain all the required skills for using these popups by clicking on them.

The Video Popup

The Iframe Popup

I know where you can benefit by purchasing these popups. Popup-builder is one of the well-equipped plugins that provides an opportunity to purchase all the most needed popups (for newly created website) in one cheap pocket. The lowest price ever, only 20$ for a GOLD packet including:Unlimited popup creation

Image popup

HTML popup

Facebook popup

Iframe popup

Shortcode popup

Exit intent popup

Contact popupVideo popup

Social popup

Age restriction popup

Countdown popup

Subscription popup

Popup showing frequencyNewsletter

Custom popup effects

Custom popup dimensions

Responsiveness

Manage popup’s menu

Show on scroll

Show once per visitorDon’t show on mobile

Disable popup closing

Auto close popup

Show popup by user status

Show popup after inactivity

Schedule popupThe most reliable and recommended websites for creating intensive social accounts are well known

• Facebook
• Twitter
• Google+
• LinkedIn Profiles
• LinkedIn Company Pages
• Instagram

All these functions would become pointless if we forget about updating all this information at least once in three months. In other words, Bios and its relevant images should contain your latest content in order to always be fresh and relevant.

We are all humans not robots. How can I remember updating description every 2 or 3 months?

Thinking about this problem, I came up with a tricky plan, which might help website owners not to forget about updates and make all the customers/followers appreciate the website owner’s entire job even more.

Are you ready? Well the solution is known as

Countdown Popup

If you put this item on your website, the problem should be solved in the most interesting way. Here are all the needed steps of this method:

1. Create Social Media Icons on your website and add a title – “By clicking on these icons you will see the exact time of our following update”
2. Put these icons on countdown popups.

And of course – 3. Enjoy the work of the always well-informed team and greatly appreciated kind reviews/feedbacks of the customers.

By the way, let us get back to the main message of today’s post and quickly sum it up. After creating social profiles on various websites it is worth to perfectly fill in your Bio information and of course, do not forget about updating it periodically.

The next leap in our universal work time routine is easing and making more efficient and productive work. It is all about “sewing” all these social accounts together and of course learning how to manage all them. It is also important to know which one of these social profiles needs more work and how to make a profit out of them. You may find the clues of all these issues in my next article.  

The Third Step: How to Sew Social Accounts Together

See the third step in my next blog post.

Previous steps:

The First Step: Identifying Business Goals

If you have any questions or requests you may easily contact me and I will answer you at the end of my following blog post or you can write comments or personal messages to my account.

If you have any creative ideas, let me know about them and maybe I will write a blog post about the topics you need to know about the most! (Just let me know)

Thus, be always active in any sphere and I hope my blog posts will ease your job and, what is more important, help you create the most universal strategy ever!

Patrick Lencioni

If you are a website owner who considers a priority to bring a huge progress of his site by the all possible ways, then this post is exactly what you need. The only thing that I would like to ask you about is to join your team and the credibility to bring your business to the top.

As you already accepted me as your co-worker, you will agree that for a website quickly moving ahead we need the most efficient Marketing Strategy ever.

You might be questioning:

– How can we create a perfect Marketing Strategy? If you do not know what kind of product I have and which are my priorities, it will be impossible! Unfortunately, I will have to disappoint you my partner, we are going to create the Universal Strategy that will work in every position of the industry of anyone’s choice! The point is that you will gain the roots of the strategy from this post but the tree branches and the leaves will come out only with your own diligence. What is more important, the soil will include all the Business Goals you have.

Well! Let us start

As I have already mentioned the fundament of your Universal Marketing Strategy should be your Business Goals. What about specifying and identifying them?

The Social Media is an unlimited sphere with uncountable options and goods within. Informational Technology (IT) will give you all the opportunities, keys to open all the doors you need. What we are supposed to do is to quickly identify our needs in the most efficient and easiest ways.
However, now it is your turn to help us. Start a short research within your clear-cut company goals and come up with the most worthy ones. In addition, do not forget to check their levels of smartness.

It is a way significant to find out the smartest goals among all the identified ones!

Smart goals

• Specific

• Measurable

• Attainable

• Relevant

• Time-bound

With reference to the undeniable fact that we use the Social Media sphere as our third colleague and adviser, we should connect our business goals to the social media ones in order to reach our needed outcomes.

If this is your first experience, then we may accomplish the highlighted strategy, substituting  business goals with marketing goals. For instance, here are a few of them with the related fields, you could concentrate on:

1. Pick public interest to your brand — More followers on your social profiles, more progressive reach to your social media posts, mentions, shares, and retweets.
2. Create huge traffic at your website — Redirect traffic from social media, acquire your honored bit of overall traffic, maximize the rate of social media traffic, and clicks on your social media posts.
3. Come up with new leads — Finding out new leads from social media, combining the gained information with your gated content, clicks on your lead-gen social media posts, overall improving your old content with social listening.
4. Enhance profits — Signups, sales incomes, or profit from social ads
5. Engaging brand with advertisements — Likes, shares, comments per post, mentions, and replies.
6. Creating communities — Numerous blogs, likes, and comments for Facebook groups. Numerous members and tweets per parties for Twitter chats. Numerous daily active users for Slack communities.
7. Appearing in the top of the press — Extensive reach, shares and mentions, positively discussing your entertaining content, and number of people interested in industry-related matters.
8. Knowing your core customers — Number of interviews and talks with customers on social media, suggestions or reviews, and product/content improvements updated to be more biased on customers’ preferences.
9. Easing perception of the product and your websites – Numerous appreciated customers, positive and high rated reviews, attractive websites and social accounts.

Attract Customers’ Attention

It is always useful to gain customers’ attention for your website in any possible way.
What about a way which completeness will demand only few minutes from your spare time?[vc_single_image image=”28471″]Imagine you put popups everywhere!
I visited your website. It is my first time.
There are many available icons and sections to click on and observe.
Therefore, I hover my mouse on the section and it opens a popup that explains me all the needed information for this section.Thus, here is the main Magic, the strange section turns into a familiar one for me only in 5 seconds. Don’t you want to check it on your customers?
Here are all the clicks you should do with your computer mouse:

• Visit the website Popup Builder and scroll down in order to see the section, called “Packages”.
• Concentrate your whole attention on the one you need, be amazed with this number of popups in one cheap package and of course, purchase the one you liked the most. In other words, click on “Add to Cart “.
• Afterwards, click on “Checkout”.
• Click on “Next step”.
• Select Payment Method and click on “Next step”.
• Fill in all the required date and purchase it.

Well, now you have the point brush, let us fill your website with unlimited colors! (Popups)

All the Popups you Need

If you want to reach a goal, you must ‘see the reaching’ in your own mind before you actually arrive at your goal.

Zig Ziglar

As we already know what we need from IT sphere, let us never exploit our time and initiate the process by using one of the most famous tools on the Internet.

The Second Step: Creating Social Accounts

See the second step in my next blog post.

If you have any questions or requests you may easily contact me and I will answer you at the end of my following blog post, whether write comments or personal messages to my account.

If you have any creative ideas, let me know about them and maybe I will write a blog post about the topics you need to know about the most!

Thus, be always active in any sphere and I hope my blog posts will ease your job and, what is more important, help you create the most universal strategy ever!