Now, we’re going to see 3 WHYs you need to use this type of extension.

The 1st Why is the Dialogue!

It is proved that for the humans’ brains are much more favorable to dialogues than to any other communication types. That’s why using such kind of Popup type highly increases the users’ trust to your website and offered product.

The second Why is a Make a Request!

The researchers found that when you request someone to do something then the person feels obligated to do something back. In other words, if you ask your website users to prove this or that question/request with Yes/No buttons unconsciously you push them to stay longer on the site and even make some purchases.

The third Why is the Prompt!

This Why we can even call the key one because, with the help of the right selected question/request, which assumes an acceptance or rejection, you can prompt your website users about the next step. In this way, you have all the chances to push your visitors to get the targeted product/service of the site according to the needs.

Thus, Yes/No Buttons is a strong communicational Popup to push the commercial limits of your website.

Accordingly, we will discuss 3 invaluable points that this Popup type provides.

An Extra Source.

When you set a Popup with required fields to fill in any personal info about the site user, it always provides you an extra source to know more about your site guests and categorize them for the future promotions.

Set your Standards.

The researchers improved that one of the key tools to make the site users feel secure, regardless of the content of the website, is showing an Age Verifying Popup to register, continue reading the content or simply set it as a Home Page.

Free Choice.

Giving your site visitors a chance to choose to Stay or Leave, you push them to make a decision by themselves. It’s another psychic hint to increase their trust about your website, product or services your site provides.

Thus, Age Restriction is a Popup type, which gives your site visitors an opportunity to fill in their date of birth and get permission to continue the site usage. In addition, with the help of this simple form, you collect information about your site users and increase the security level of your online stage.

Pick a Gift Popup is a great marketing tool with a high efficiency, which will help you to increase subscriptions and sales of the website.

The main hints of this Popup, first, an ability to generate emails and stay contacted with subscribers.

Second, give them an opportunity to win the game and get a discount code (or another prize, feel free to choose), which grows the chances that s/he will come back to your site again and purchase any of your products or services.

And the third one, the game will arouse an intrigue to return to the site with a desire to win.

Your Goals

Now, let’s see how you can use this Popup to reach the best result.

How you can involve your subscription list?

Here, the scheme is simple, the visitor needs to subscribe to take part in a game. Moreover, even s\he wins or loses the game s\he is automatically becoming your subscriber.

Make them Return!

It’s already scientifically approved that once you feel the taste of success, it will make you return and try to win again … and again. That’s the way this Popup type one of the empowered marketing techniques, which is used nowadays.

Keep the Intrigue!

Last but not least, Gamification Popup type has one unconditional ensured feature. Even the players lose the game they stay intrigued about the prize, which makes them come back to your site for new opportunities.

Please consider, that the winning option totally depends on you. You adjust it by setting the chance to win in percentages.

Besides all of the above mentioned, there is another catching tool, which will impress your site guests.

It’s a super charming gift icons menu bar, which totally increases all chances to hit the mark.

After using Pick a Gift Popup type you can be sure, beside of increasing the list of subscribers to keep the back contact with them, you will have loyal reliable customers who will ensure a tangible growth of your sales.

This Popup is impossible to lose in the spam or inbox sections of the mail. Therefore, the users have no chance to miss any push alerts from the site, due to the extension auto showing up, when the users open the browser.
The key managing tool is “Push Notification Main Options”. It adjusts buttons giving the website guests an opportunity to approve receiving future push alerts from the site.
When you finished adding the Popup and the site guests are permitted to get notes, it’s time to send alert-style messages!

Push Notification Main Sections

We have 3 main sections to send and administer notifications, which you may see on the Dashboard, just pressing on Push Notification.
The first section is the Send Push. Due to the tool, you can opt for the list of addresses, names, content, URL address and the Popup icon.
The second section is the Subscribers. It’s a great tool to get analytics info concerning to recipient’s ID, Country, and Browser.
The third section is the Campaigns. With the aid of this section, you get Statistics about the total number of clicked, sent/ delivered Popups.

You can name the message with a friendly and alerting context, which will catch the eye of the reader to press on it. For the content, feel free to use pointed phrases, which will specify the offer or the message in one or two sentences the best, by giving some sense of drive to immediately react to the notification.

That’s it, now you can be sure that the commercial growth of your website will be guaranteed based on effective Sales and Marketing Campaigns.

Now, let’s see the key tools which will allow you to manage the Popup.

All you need to do is open your WordPress Dashboard and select your desired Popup. Here, you have the Easy Digital Download Settings section to add.

EDD Popup Options

We have 4 main options for EDD Popup.

The 1st option is the Number of products. Here, you have a chance to set a value more/equal or less/equal for the shopping cart. It means that the Popup will appear each time when the number of added items on the shopping cart will be more/equal or less/equal according to the set value.

The 2nd option is the Cart is empty. In this case, the Popup will appear when the shopping cart stays empty for a while. It motivates the visitor to make purchases.

The 3rd option is Product(s) added. If this option is added the Popup will appear every time when the number of added items on the shopping cart will be equal according to the set value.

The 4th option is the Total price. This option also gives an opportunity to choose the value. Popup will appear every time when the total price on the shopping cart will be more/equal or less/equal according to the set value.

All these rules you can use as separately as simultaneously according to the needs of your Popup.

Now, let’s talk about how you can categorize the list of items to choose from.

To set the appropriate value, first of all, you need to customize the offered items according to the product which is represented on your website.

To start adjusting the item(s) by setting all required points such as name, price, message, you need to open the Downloads section on your Dashboard and press New to start filling in. After you will have the item list on your All Downloads section which you can add or customize any time.

Now, you have all the necessary skills regarding one of the most effective commercial Popup type EDD Extension to level up your website sales.

The productive business project needs not less productive teamwork on the Internet, to strengthen and actively oversee all the websites and social accounts every single day. It is worthy for your team to realize that you all have the main purpose.

“If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”

Patrick Lencioni, best-selling author

How popup usage benefits you!

There are lots of clues such as tools and useful plugins spread out through the internet. Thus, it will be a great approach for us to find all these clues and make all the benefits out of them.

In this blog post, you will find three main clues of this sphere.

1. The popup that will sew all your social accounts to each other.
2. The way of identifying which of your social account needs more work.
3. The way of conducting your social media audit.

If you see a title like this one

“A Popup That Will Increase Your Sales in 150 %”

You would consider that blog post as another failed attempt to grab readers attention with “screaming” titles. You might just pass that blog post. Well, you would rather not do it.

Because it really works and here is how.

You would get into my words easily if you have any idea about Iframe popup.

Thus, one of the main issues you deal with is redirecting the visitors of your social accounts and web pages to each other. In this case, Iframe popup is one of the greatest solutions.

Imagine Jake somehow ran into your website and started to check it out.

Afterward, he finds your web page an attractive and informative one. But it is always more convenient to follow your social accounts in order to be informed about new inventions rather than visiting your main web page. It is also useful to be involved in the community that is satisfied with your product to share feelings and ideas. Let’s get back to Jake. After visiting your web page, he becomes fascinated with the design and well-done teamwork of your website. By the way, I talked about the “mirror” option of the website in this blog post. You might read it to know how to make your visitors write five-star reviews about the work of your support team. While reading all the information on your web pages a visitor finds out a section called “More Information” or “Social Accounts”. After clicking on these sections, he easily redirects from your website to your social accounts.

What if Jake is a lazy person and he would not click on those “strange” sections?

Well, then you may activate the “hover” effect on your popup and popup will open itself when one hovers a computer mouse over the specific section or text.

What if Jake is much lazier than we could imagine while creating a popup. He may not be ready to read a huge pack of information on your web page?

Well, then you would rather create an additional info section nearer to the top of your website, whether just choose the auto opening option in the Popup Builder plugin. In this case, Jake would automatically be engaged into your customer-family and will always be informed about your sales and discounts no matter how lazy he is.

However, what if your web page is yet not attractive enough for a visitor and that is why after scrolling down the whole web page he/she decides to exit. Here is one more useful clue for the newly created website – Exit Intent Extension.

With this extension, your popups would have an ability to push up when a visitor hovers his/her mouse on the places from where he/she is up to exit your website.

Here is another visitor, Milena

She does not find your product useful or she finds it too expensive for herself and even a popup, which redirects her to your social accounts is not capable of solving the main issue in her mind. Here is when professionally selected Exit Intent popup may be a really useful tool for her (and you).When Milena hovers her computer mouse on the “X” button that closes the websites, she comes up with a popup informing her about 30% discount code that is available “especially” for her.

This will doubtlessly stop her from leaving your site!The point is that all these popups have a similarity with the word “universal”. While purchasing just one package you get the opportunity to purchase all these popups at once!

Which Social Network Needs More Attention and More Work

Well, now when you already have a Facebook company page, Twitter, Google+, LikedIn profile,  LinkedIn company pages, Instagram you might unevenly turn your attention to them and miss your chance to benefit in this sphere.

The point is that every social network needs a uniquely counted specific time to work on.

How can I realize which of my profiles needs more work than others?

The answer is simpler than expected – Google yourself.

For instance, when I Google my name I see my Facebook account as the first result. Afterward, there comes my Twitter account and only then Google+ and LinkedIn accounts. In this case, you could realize which of your social networks needs more work and which one is more active. The last thing you would rather do for your social profiles or just for yourself is conducting your social media audit.

Don’t be cocky. Don’t be flashy. There’s always someone better than you.

Tony Hsieh, Zappos CEO

Thus, it means we always have a way to learn from others. What about doing a little research in order to find out the strengths and the weaknesses of your competitors and customers?

The Fourth Step: Research Competition

See the fourth step in my next blog post.

Previous steps:

The First Step: Identifying Business Goals

The Second Step: Creating Social Accounts

If you have any questions or requests you may easily contact me. I will answer you at the end of my following blog post. You can also write comments or personal messages to my account.

If you have any creative ideas, let me know about them. Maybe I will write a blog post about the topics you need to know about the most!

I hope my blog posts will ease your job and help you create the most universal strategy ever!

Whether improving them, if you already have ones.

After this step, all your social profiles would become direct mirror reflections of your business goals, personality and all the related functions you want to afford your customers. (As we have already mentioned in my previous blog-post identifying business goals is the nucleus of great social marketing strategy) 

This is what all the customers commonly expect from your social accounts but if done correctly; we may create with the help of social media even more than just a useful mirror with the help of social media! All you should do is following the general rules by refining your Bio/Description, Images, etc. and you can create an awesome portal, redirecting all the followers of your social accounts to your website. In this way, every follower might become a potential customer!

Already interested? Then let us do our best!

As it has Larry page “Always deliver more than expected.“

Bio/Description

It is not by an accident that I decided to specify the opportunities of correctly written Bio at first. The point is that Description plays the main role in creating an impressive portal. Bio is not only a possibility to share your basic information and help the visitors be well informed about your product but the optimal opportunity of making a possible referral traffic by adding email addresses and your websites. By the way, adding your personal information on Google+ page or Twitter handle with other networks will make your description the best-case tool for social marketing and sales. Furthermore, that experience will be one of the best illustrations of cross-promotion helping grow your new business project.

Social media Descriptions should always serve your social network and the certain audience you are working with. That is why; your Facebook account might hold entertaining content but not the LinkedIn one that requires direct and formal information about your job history. Therefore, the preferred name/handle may be individually consistent for all the social networks you have. Online service know’em provides the opportunity to check out the availability of handles almost on all the social networks.

Images

Well, the first advice about selecting Images is:

Being Much More Meticulous

While selecting Images for certain social networks you would always rather be inclined to choose the ones with all the dimensions that those require. The point is that the handles Images, just like the names, are excessively sensitive for networks. You cannot be sure about a large image, which looks nice as a profile picture. The same one might seem weird on the mobile device or just in a home feed.

It is a common mistake when website owners choose or create images including many materials within. Always remember that

Simple Is Usually Better

There is no need of involving tons of information in an image because these kinds of images usually eject rather than catch someone’s attention. The one thing that will be at your profile picture is you or the logo of your company.

 Much More Direct Way for Finding You

Furthermore, your profile picture has an opportunity to make finding your social profiles on other networks much easier. The scheme is more than obvious. Facebook follower, which wants to find you on Instagram, will certainly benefit in a couple of seconds if he searches your photo in search engines.

Videos

It is always useful to ease the utilization of your products and perception of your websites/social profiles for customers. That will help to attract new followers and assure all visitors that you are always trying to provide the best content for them. The most famous, modern and flexible way of realizing this purpose is creating video tutorials. However, you should always remember that all social profiles require one-of-a-kind videos. In other words, these videos have to be created exactly for one and the same network. By the way, it is not hard to create a creative video tutorial. You may easily create one in 15 seconds and you do not even need to edit that video in any way.

Here is a good example of a video tutorial. By clicking on the word “here”, it will open a video popup, which will show you how to create an intensive video tutorial in a couple of minutes.

Do We Need Popups for Video Tutorials and Social Profiles?

It is hardly possible to have a social traffic at your website by only mentioning website URL in your social profiles Bios. The point is that traffic should be recurrent and it should not have an origin or end. Every visitor who was somehow attracted to your website will immediately see a video tutorial popup, which will teach the visitor all the needed skills in 10-15 seconds. On the other hand, imagine – someone is visiting your website and wants to gain some information about your product, and BOOM! – The popup opens, which redirects him/her to your websites where he/she can easily connect with your team or read blogs and watch videos about your product. Isn’t it just amazing tool for new website?! (This magic tool is called Iframe popup)

You may easily gain all the required skills for using these popups by clicking on them.

The Video Popup

The Iframe Popup

I know where you can benefit by purchasing these popups. Popup-builder is one of the well-equipped plugins that provides an opportunity to purchase all the most needed popups (for newly created website) in one cheap pocket. The lowest price ever, only 20$ for a GOLD packet including:Unlimited popup creation

Image popup

HTML popup

Facebook popup

Iframe popup

Shortcode popup

Exit intent popup

Contact popupVideo popup

Social popup

Age restriction popup

Countdown popup

Subscription popup

Popup showing frequencyNewsletter

Custom popup effects

Custom popup dimensions

Responsiveness

Manage popup’s menu

Show on scroll

Show once per visitorDon’t show on mobile

Disable popup closing

Auto close popup

Show popup by user status

Show popup after inactivity

Schedule popupThe most reliable and recommended websites for creating intensive social accounts are well known

• Facebook
• Twitter
• Google+
• LinkedIn Profiles
• LinkedIn Company Pages
• Instagram

All these functions would become pointless if we forget about updating all this information at least once in three months. In other words, Bios and its relevant images should contain your latest content in order to always be fresh and relevant.

We are all humans not robots. How can I remember updating description every 2 or 3 months?

Thinking about this problem, I came up with a tricky plan, which might help website owners not to forget about updates and make all the customers/followers appreciate the website owner’s entire job even more.

Are you ready? Well the solution is known as

Countdown Popup

If you put this item on your website, the problem should be solved in the most interesting way. Here are all the needed steps of this method:

1. Create Social Media Icons on your website and add a title – “By clicking on these icons you will see the exact time of our following update”
2. Put these icons on countdown popups.

And of course – 3. Enjoy the work of the always well-informed team and greatly appreciated kind reviews/feedbacks of the customers.

By the way, let us get back to the main message of today’s post and quickly sum it up. After creating social profiles on various websites it is worth to perfectly fill in your Bio information and of course, do not forget about updating it periodically.

The next leap in our universal work time routine is easing and making more efficient and productive work. It is all about “sewing” all these social accounts together and of course learning how to manage all them. It is also important to know which one of these social profiles needs more work and how to make a profit out of them. You may find the clues of all these issues in my next article.  

The Third Step: How to Sew Social Accounts Together

See the third step in my next blog post.

Previous steps:

The First Step: Identifying Business Goals

If you have any questions or requests you may easily contact me and I will answer you at the end of my following blog post or you can write comments or personal messages to my account.

If you have any creative ideas, let me know about them and maybe I will write a blog post about the topics you need to know about the most! (Just let me know)

Thus, be always active in any sphere and I hope my blog posts will ease your job and, what is more important, help you create the most universal strategy ever!

Patrick Lencioni

If you are a website owner who considers a priority to bring a huge progress of his site by the all possible ways, then this post is exactly what you need. The only thing that I would like to ask you about is to join your team and the credibility to bring your business to the top.

As you already accepted me as your co-worker, you will agree that for a website quickly moving ahead we need the most efficient Marketing Strategy ever.

You might be questioning:

– How can we create a perfect Marketing Strategy? If you do not know what kind of product I have and which are my priorities, it will be impossible! Unfortunately, I will have to disappoint you my partner, we are going to create the Universal Strategy that will work in every position of the industry of anyone’s choice! The point is that you will gain the roots of the strategy from this post but the tree branches and the leaves will come out only with your own diligence. What is more important, the soil will include all the Business Goals you have.

Well! Let us start

As I have already mentioned the fundament of your Universal Marketing Strategy should be your Business Goals. What about specifying and identifying them?

The Social Media is an unlimited sphere with uncountable options and goods within. Informational Technology (IT) will give you all the opportunities, keys to open all the doors you need. What we are supposed to do is to quickly identify our needs in the most efficient and easiest ways.
However, now it is your turn to help us. Start a short research within your clear-cut company goals and come up with the most worthy ones. In addition, do not forget to check their levels of smartness.

It is a way significant to find out the smartest goals among all the identified ones!

Smart goals

• Specific

• Measurable

• Attainable

• Relevant

• Time-bound

With reference to the undeniable fact that we use the Social Media sphere as our third colleague and adviser, we should connect our business goals to the social media ones in order to reach our needed outcomes.

If this is your first experience, then we may accomplish the highlighted strategy, substituting  business goals with marketing goals. For instance, here are a few of them with the related fields, you could concentrate on:

1. Pick public interest to your brand — More followers on your social profiles, more progressive reach to your social media posts, mentions, shares, and retweets.
2. Create huge traffic at your website — Redirect traffic from social media, acquire your honored bit of overall traffic, maximize the rate of social media traffic, and clicks on your social media posts.
3. Come up with new leads — Finding out new leads from social media, combining the gained information with your gated content, clicks on your lead-gen social media posts, overall improving your old content with social listening.
4. Enhance profits — Signups, sales incomes, or profit from social ads
5. Engaging brand with advertisements — Likes, shares, comments per post, mentions, and replies.
6. Creating communities — Numerous blogs, likes, and comments for Facebook groups. Numerous members and tweets per parties for Twitter chats. Numerous daily active users for Slack communities.
7. Appearing in the top of the press — Extensive reach, shares and mentions, positively discussing your entertaining content, and number of people interested in industry-related matters.
8. Knowing your core customers — Number of interviews and talks with customers on social media, suggestions or reviews, and product/content improvements updated to be more biased on customers’ preferences.
9. Easing perception of the product and your websites – Numerous appreciated customers, positive and high rated reviews, attractive websites and social accounts.

Attract Customers’ Attention

It is always useful to gain customers’ attention for your website in any possible way.
What about a way which completeness will demand only few minutes from your spare time?[vc_single_image image=”28471″]Imagine you put popups everywhere!
I visited your website. It is my first time.
There are many available icons and sections to click on and observe.
Therefore, I hover my mouse on the section and it opens a popup that explains me all the needed information for this section.Thus, here is the main Magic, the strange section turns into a familiar one for me only in 5 seconds. Don’t you want to check it on your customers?
Here are all the clicks you should do with your computer mouse:

• Visit the website Popup Builder and scroll down in order to see the section, called “Packages”.
• Concentrate your whole attention on the one you need, be amazed with this number of popups in one cheap package and of course, purchase the one you liked the most. In other words, click on “Add to Cart “.
• Afterwards, click on “Checkout”.
• Click on “Next step”.
• Select Payment Method and click on “Next step”.
• Fill in all the required date and purchase it.

Well, now you have the point brush, let us fill your website with unlimited colors! (Popups)

All the Popups you Need

If you want to reach a goal, you must ‘see the reaching’ in your own mind before you actually arrive at your goal.

Zig Ziglar

As we already know what we need from IT sphere, let us never exploit our time and initiate the process by using one of the most famous tools on the Internet.

The Second Step: Creating Social Accounts

See the second step in my next blog post.

If you have any questions or requests you may easily contact me and I will answer you at the end of my following blog post, whether write comments or personal messages to my account.

If you have any creative ideas, let me know about them and maybe I will write a blog post about the topics you need to know about the most!

Thus, be always active in any sphere and I hope my blog posts will ease your job and, what is more important, help you create the most universal strategy ever!

When the business is created, one should keep in mind that only a pretty design does not mean that his/her website will have an army of visitors who will come back again. We all well know that the internet audience moves fast, so every attitude of the page visitor interface plays an essential role if one really aims to blow their concentration. If you don’t want that your visitors miss any updates or news, you should plan a smart marketing strategy. And here email marketing comes to give a solution. Just one simple click and you will have all chances to inform your page visitors about your service’s essential news.   

So if you have an online business, your first step should be to gather email addresses. Then you should try to understand who is your audience, as they’ll become your buyer personas. Regardless of your goal, one first needs to transfer a page guest into a daily visitor and subscriber. Once you have done it, the rest of the steps will be easier.

Use the Best Tools

Promoting the email list is not a difficult process, moreover, it is easy to do, in case if you know well who will be really interested in your service. In other words, you should know who you offer and what. So let’s dive into the following useful tools, which will undoubtedly help you gather the emails of your web page guests.

1. Sign-ups

Making people to join to your email list is considered to be the first and substantial barrier that you have to overcome. There exist various ways to improve your webpage so that your audience will consider it appropriate to become your subscriber. It mostly depends on the following 3 conditions:

• Offer something Valuable- be unique in your offers, give them value, so that your guests understand the benefits and advantages of being your subscriber, and want to become a part of them.  
• Minimize clicks- always make it easy for your guests to register. If they have to fill a number of boxes, a part of them will become nervous and will leave your site as well. There are websites, which ask for the user’s name, surname, phone number, address, birth date, and so on. Yes, this date can help you to define who are your visitors, and which will be the best candidate for a buyer persona, but is this always worth using your visitors?  Ask them only their email, or number depending on what you need the most.
• Make it relevant- according to your site content, to your service, you should have an appropriate offer for your guests. For example, if you run an online website of furniture, and your sign-up form offers free e-books, the guest will not have a desire to become your subscriber.

2. User Friendliness

Due to the facts, the emails’ 50% are opened on users mobiles. So you should care that your newsletters will look pleasant on all devices. In no case the user should have any difficulty when visiting your webpage.

3. Prepare content for your emails

Make this process a pleasure for your customers. When asking a guest his/her address or email, you will need to offer him/her something worthwhile In response. It can be a coupon, free access to your latest product, a sale, an interesting e-book, a chance to receive a prize, and so on. The list can be endless according to your imagination and needs.

4. Use Popups

There is an undeniable fact that the most effective method to gather emails are popups. While opt-in forms are placed in a footer of sites, popup windows come out when the user is scrolling the page or is about to leave. They make it easier to subscribe. Give the guests some seconds to realize what website they are on, and then make your popup appear on the page. The particular effect may have Exit Intent popups. Appearing just at the moment when the guest wants to leave for another page, they increase the chance that the user will come back.

5. Create a Contact Form

Take your time and design an inviting contact form for your website. It will help you to be in touch with your audience, which is one of the most important conditions for all marketers. With a friendly contact form, you will give them a chance to contact you when they have questions or they need help. And of course for sending you a message they will need to fill the appropriate box of an email address. Let us notice that with usage of Contact Form via popups, your success will be doubled.

6. Offer free tutorial videos

In order to gather e-mails, one of the best solutions can be free tutorial lessons through email. If the page guests find your free lessons productive, they will undoubtedly signup in order to get more classes via email. As a result your users will always be informed about your recent products, and you will capture priceless emails to offer your services.

7. Invite them to take a test

It is proven that quizzes and tests have magnetic power, people are almost fascinated by them. There are people who may even pay for various tests or quizzes. So don’t waste time, find out the most frequent questions that your auditory has, and help get the answer via inviting tests. 

This is one of the most effective ways of email capturing. But when forming your tests, keep in mind one lesson: do not just create a common test. Your webpage solves actual problems, so the test should do the same. If you don’t realize the problem that your visitor needs to be solved, then you will not have satisfactory results.
So the choice is yours which tool will work better to reach your goals. It’s better to test them! Take your time and use a mix of tools to gather the emails of your online guests. Your revenue will thank you for it!

We all realize the role of popup usage. They aim to provide essential conditions for marketing. They contribute to the growth of subscribers and help to show various offers to page guests. It is proven that marketers have increased their sites’ rate by 1350% through various popups. Now popups also come to assistance on mobiles in addition to desktops. And here is the problem. Popups are not suitable for mobile devices, for screens on mobiles. The main problem is that they are too large to appear on screens. They close all the materials that users are reading at the moment, and there are also popups that do not have a small close button. In a word, they are non user friendly, so they will not escape the penalty of Google.  

Surely, you also want to find easy ways to retrain from this punishment. We have found the solution. Firstly, you need to think like Google bearing its goal in mind. Make use of the internet that is more user-friendly particularly for mobiles. Consequently, we can assume that not all kinds of popups belong to Google’s anti popup policy. There are exceptions. If your site has popups that serve their true purpose with real content, then your case is an exception. 

What kind of popups will get you punished?

There are some criteria according to which popups can be under punishment. Now, let’s introduce them.

1. Popups that capture the principal content no matter page guests are preparing to leave the site or are still looking through it.

2.Stand-alones that need to be closed in order to get the principal content.
3. Pages that use stand-alone interstitials but the principal content is placed beneath the fold will also be fined.
Now you need to make a quite difficult choice:

Profit or Rank.

But at the same time you need to remember that in no case you should lose the SEO traffic. It will harm your business. Each of us pays a great attention to Ranking results. These are considered to be the dominant source of page guests. When your site’s rank falls, there will appear problems such as:

• Decrease in the number of visitors
• Difficulty in gaining more audience 
• Difficulties in showing various offers, sign-ups for membership etc.
• It will become hard to pitch offers, membership sign-ups, coupons, etc.

• The number of sales will fall , and consequently you will get less profit.

Keeping all these in mind there arises a question. If you use an interstitial on mobile screens, your site’s rank will be low. However, if you don’t show them, it will become more difficult for you to attract the attention of visitors to your offers. As a result, the number of subscribers will not grow.

So, let’s jump to a solution

You should keep in mind that there are solutions to all kinds of questions and problems. So, let’s find them. Google has prepared some recommendations for you. If you follow them, your popups will not be fined, and your site’s rank will not fall as well. And the most important thing is that you won’t need to make a choice between profit and rank. 
1. Your popup should have its true intention, its purpose when it appears on the screen. For example, if you have a site with prohibited content where you sell wine, you need to ask your visitors for age verification. 

2. If you run a site that has no public content where you need to be logged in, it implicates private content. You can use popups and they will not be penalized.
3. Show your popups on screens that have appropriate dimensions. There the appearance of popups does not cause any problem. Safari and Chrome are perfectly good examples for that.
4. You should think about the use of a popup on your site. The content of the popup should be accessible as well. As a site owner you need to keep in mind some vital conditions when displaying your content on mobiles.

• The first thing you need to do is to make your text easily readable on mobiles without zooming.
• Make sure that the software you use is reliable
• Enable scrolling the content easily 
• Make the local search perfect
• Design your page

No penalty for these kind of popups

Not all kinds of popups have the same look. They are also not constructed similarly. There are a number of popups that Google is not likely to penalize. If your popup is not so large as to occupy the entire content, and fits your site and content, then accept our congratulations!

We want to help you prepare beforehand in order to transform obtrusive popups to friendly ones. Firstly, make your popups appear on large screens. Above all, you need to choose a right plugin among a great number of WordPress plugins that enable creating friendly popups. The Popup Builder plugin offers you to create amiable and user friendly popups with no difficulties and without being a specialist. If you do your best to create your popups with Popup Builder, it will not be difficult.

With this plugin you can explore an endless list of ideas that will help you to be in touch with your users with no fear of Google’s no-popup policy. This plugin offers you all chances to create friendly popups. And now come to see why.

• With this plugin you can give your desired size to the popup in order to cover only a small part of the screen. When creating your popups you also have a freedom to select various eye-catching colors, making your popup more attractive.
• The plugin offers various useful tools in its “General Options” where you can determine the frequency of showing a popup on the page, or you can schedule it. So, it will not annoy your visitors.
• You can determine the time a popup appears, such as while scrolling or after inactivity.
• The plugin gives you a chance to make a popup close automatically. So, you can select the duration of appearing.
• Fit it to your page content and select particular posts where your popup will be shown. In this way it will really serve its purpose.
• It will be better if the buttons of your popups are larger. With this plugin it is not a problem. Give any size and color to the buttons making them more visible.

Apart from all these, our plugin helps you to accomplish all your goals, offering its marketing tools through engaging popups. Using these tools you will see how Google’s penalty bypasses you.