This is now possible through the AdBlock popup

AdBlock popup is an event that can be given to almost any popup type. The idea of the AdBlock event is that it detects the application of an Ad Blocking software. Through this event, you can ask visitors politely to turn off any such software so that they can see special sales and promotions on your site.

Point out to the benefits!

At the same time, you should point out to the benefits visitors will get by seeing the ads on your site. You can tell them that there are sales and promotions that might interest them. For example, here is a sample text message you can use in the AdBlock popup. First, this text informs or reminds visitors that they are using software like this. Then, it tries to persuade visitors to turn it off by stating that there aren’t any annoying types of ads on the website. Finally, it announces that site owners need financial contribution for the maintenance of the website. And most of the financial means comes from online advertising.

How to add an AdBlock event to a popup

You can make an AdBlock popup with any type apart from the restriction popup. However, it would be logically more correct to give the AdBlock event to the HTML, countdown, video or image types. This is because you need to focus visitors’ attention on a single request, that is to turn off the Ad Blocking software. The AdBlock event will detect the use of the software by a web user and only then the window will open. The text and the image that comprises the overall look of the AdBlock popup is at your discretion. You can add any text and any image to the AdBlock popup. What’s more, you can give other functionalities and attractive design through the other flexible features.  

Thus, in order to activate the Ad Block feature, go to the “Popup Events” section of the configurations and select the “Ad Block” event from the dropdown menu. In the “Delay” section set the time the popup opening should be suspended after the page is loaded. For more detailed instructions on how to make an AdBlock popup, you can check out an article in our easy-to-follow knowledgebase.     

In Conclusion

     In order to avoid seeing online ads, web users often add software that blocks them. Whereas site owners get income from advertisements so they are searching for efficient ways to persuade their visitors to turn off any software used for this purpose. Here the AdBlock popup comes to help you get out of the unfavorable situation. Just make a compact window using the AdBlock event. Through this window, try to convey a polite message why visitors would rather turn off this kind of software. Finally, point out to the benefits they will get.

• Research results for Exit Intent Popup

One of the highest converting popups has proven to be the exit-intent technology. On average, 35% visitors come back and stick around seeing a 35% discount in the exit-intent popup. This amount is a solid ground to consider that this popup technology is worth applying. You might recall from our previous posts that the exit-intent popup appears at the moment a visitor tries to navigate away from the website. So, in order to persuade them to return and make a conversion, you need to enclose an offer in the popup that will seem a beneficial one to your abandoning visitors. In this case, great will be the chance for them to come back and look through your offers once again.

• Research results for Subscription popup

Another research has shown a popup to add the number of subscribers 10 times. The mentioned popup appeared on the site on load with a 60 second delay. The reason is that a customer’s email is the environment they often visit and feel comfortable. So, getting the permission to send them email messages comes up with opportunities an online marketer should never miss. What’s more, the click-through rate for popup ads is 6 times higher than that of banner ads. Numerous banner ads on sites often confuse visitors. But when you interrupt visitors’ activity on the site with a beneficial offer in a polite popup, you will certainly have a greater possibility of conversion. So here, we deal with interruption marketing.

These are not mere figures. You can easily achieve this in case of showing a correct approach. The matter is that when the popup strategy is employed in the wrong way the popup statistics will look like exaggerated figures to you. So, before starting to make use of this effective strategy let’s look through several useful recommendations.

• Be strategic about the timing and trigger of your popup

Popup opening is determined by the site owner and configured in the settings respectively. So, you can make the popup appear after some time of a visitor’s stay or be triggered by some action. In this respect, take care not to be intrusive. Setting the popup to appear as soon as the page is loaded is a bad decision. Whereas considering your specific case when determining the opening time or the trigger is a reasonable and a well-thought decision. Just give your visitors an opportunity to view your website content before interrupting their activity with a popup. To ensure this, you should set a popup event that can meet your needs to the best.   

• Make your popups easily manageable

Making a popup manageable means creating easy ways to dismiss it. Visitors can dismiss the popup through the “Close” button, “Esc” button or clicking on popup content (overlay). When you prevent popup closing in any of the possible ways, your popup is not easily manageable, so is an aggressive one. Aggressive popups do not bring in high conversions as they force readers to pay attention to them. Meanwhile, the mission of popups is attracting attention without being intrusive. 

• Do not close the visibility of your website content

When a popup shows up on a webpage, the content behind the popup should be visible so that your visitors know what is your site about. If you want to add a little opacity to your popup, you can do that in popup settings. Just make sure you don’t close the visibility of site content completely.  Additionally, check out other recommendations that will help you create a polite popup. 

In conclusion

When popup statistics seem to showcase unbelievable and exaggerated results, don’t be too skeptical about them. Instead, try to understand the principle following which you can get a high converting popup. Focus on polite attitude which consists in choosing the proper event, the ease of management and the visibility of website content. In case you follow rules for making a soft popup, you will enjoy high conversions. In a short period, you will show statistics that will seem unbelievably exaggerated to newbies who are not professional at making popups polite and unaggressive.   

Rating Popup Performance

Having created many popups you might wonder how they perform on your website. That’s where the analytics extension can be really useful. Through this amazing tool you can get statistics on popup performance and improve it. For this purpose, configure analytic settings. Just select the popup you would like to track and set the date range for which you would like to track popup event performance. The data are available for the preceding month, the preceding week, the preceding day and the same day. Afterward, select the events to track and analyse the results.

Let’s have a look at the analytics data for our AWeber popup. Below, we have shown the analytics data for the last 7 days and for “on load”, “on scroll”, “on click”, “on hover”, “on inactivity”, “on close” events. AWeber popup opened 2 times on close and 4 times on load. But as you can see, contact success is zero. This means that users trying to subscribe made mistakes while filling in personal and/or contact information.

Now, come along to discover the analytic settings for Contact form popup. Here we have set the date range for the previous 30 days and have selected “on load”, “on scroll”, “on click”, “on hover”, “on inactivity”, “on close”, “inside popup click” events. As the analytics shows, contact form popup opened once with the “On close” event on the 20th of July.

Through this extension, you can find out which are your most popular popups for a particular period of time. Due to this functionality, you can analyse the behavior of your visitors as to which popup has opened most often and which event has made the popup more polite and engaging.

In Conclusion

Analytics is the discovery and interpretation of data used to foresee and make business performance better. The results are applied to ease the decision-making process. Analytics gives us valuable information that wouldn’t be available otherwise. In this data-driven world, information is power and analytics is a tool that can give us this information. Analytics assists us in exploring the behaviour of our visitors that would otherwise be hidden from us. So, with analytics, it’s much easier to find out some drawbacks and to improve them. Popup analytics extension performs the same functionalities. More specifically, it discovers and interprets popup event performance. Then, you can use this data to predict and improve your business.  

1. Start creating a database of subscribers ahead of summertime

Start gathering subscribers before the heat wave. Craft an attractive subscription popup to get the emails and personal information about your subscribers. Then, when you have enough submissions you are good to go and celebrate the summer blast with a promotion. Craft an engaging letter with a catching title and images of summer-specific promotions.

2. Then, there comes the phase of promotion

More specifically, we are going to speak about promotion through popups. Make deals based on the heat wave attracting customers to come to your online store. Use a countdown popup to have an emotional impact on your customers exciting a feeling of urgency.

If you wish to attract attention crafting a charming image popup in an instant, create the image beforehand. Afterward, all you will have to do is to download the image and configure a few other popup settings. As a result, your image popup will be ready to attract numerous customers to your cool offers.

Don’t give in to the summer sales slump. Don’t miss your chance to earn money while you sleep through Facebook and Social popups. These types of popups will enable social sharing while you will be busy with something else.

3. Let’s reward loyal customers

After your customers have had fun in the blazing sun during their vacation, it’s the right time to hold an event. For example, you could host a community picnic where you would hand out gift cards to your loyal customers. You can make a friendly invitation through a lovely video popup where one of your company representatives will be announcing of the invitation to your loyal customers. This way, your customers will become a part of your community and will be following your promotions the whole year round.  

4. Combine Popup Types with the Events to Increase Conversion Rate

As mentioned, in order to make your popups polite  and high converting, you should also make use of popup events. These determine what action should trigger popup opening. There are on click, on load, on hover, on scrolling, after inactivity and exit-intent popup events. All of these have an emotional influence on users. The exit-intent event has proven to be one of the most converting ones. When a mouse leave event is detected, a popup window appears asking visitors to consider another offer. The chances are quite high that the visitors will get back to your offers and make a conversion.

Final Word

When summer is on the horizon, start searching for and making use of summer-specific promotions to avoid a drop in sales. Applying the most effective strategies you will manage not only to attract customers to your offers but also to sustain relations with them during the whole year. And one of the most effective strategies that can work such wonders is the popup strategy. The various popup types can successfully serve your business goals through the whole process of promotion.