Essentially important tools for 2017 marketing

Surely you want to bring a great success to your business, therefore you have to put into your business’s heart a good marketing. It’s the main process of each business, with which the promising customers’ attention blows on your product and on your hard work as well. There is no doubt that all of you knows that in case of running your business without marketing, it becomes more and more difficult, almost impossible to make your customers know, as well as evaluate your services. You can show your services in various ways, but anyway without marketing you won’t have a sufficient result. In day by day developing world our goal is to ameliorate our business through substantial marketing tools.

For achieve your goal there is an essential aspect: the use of the technology in the most productive way. And for this aim there exist a huge number of marketing instruments, which have an essential role. So together with the new year you need to make the best plan of your marketing strategy, as well as use the best tools that will make it easy to implement your plan. The aim of this post is to introduce you the substantial tool for marketing and make it easy to gain more and more audiences.

      1.Popups as powerful marketing tools
 When speaking about marketing tools first of all we want to point popup windows. It has proven many times that pop-ups are one of the best solutions for effective marketing. When using popups you combine the useful with cost effectiveness, giving them attractive design with its corresponding content. So apart from being effective, the are quite inexpensive to put into action.

Today the use of popups becomes more and more widespread. They enables us to blow our customers attention on our sales, progress, offers and so on. They also have the ability to call your site guests back after they leave your page, send subscribe invitations, etc. Popups are considered to be the essential advertisement for marketing strategy which contribute to your website’s traffic volume increasing. These advertising windows have a number of benefits such as:

  • Increase of your product’s visibility
  • Increase of your site’s Rate  
  • An immediate contact with the customers
  • Diversity

Let us mention that Popup Builder plugin enables you to create your desired type of pop-up depending on your business necessity. With various options which will be offered, you can give any design to your page popups, and you will be given all the abilities in  order to create non intrusive pop-ups for you webpage as well.  

      2. Email Marketing
For all companies, regardless of whether it is startup or not, the  basic source of being in touch with visitors are emails. This is a space where we have a freedom to broaden our site’s signups, as well as subscribers with the help of creative contents and proper deliverings. When sending mails to our promising visitors, we should bear in mind the significance of several things, such as language, time, day, design, formatting, etc. All the mentioned are essential aspects of email marketing and their use is broadly.

      3. Visual Content Sharing
 One of the best solutions for a large audience is considered to be an informational content coupled with eye catching images. Being attracted with with expositive images, you lure your page guests to click on the content, in that way increasing your site’s rates. So share various engaging contents with inviting images through blogs, socials or websites and follow your site’s progress.
It is proven fact that marketers’ 74% use imaginary contents in their pages through informational blogs and why not, videos. We all can admit that when we hear any kind of information, or read it, after some time only 20% that information we’ll remember. But if the same information is coupled with appropriate images, after a few days we’ll remember the 70% of that.

      4. Social Media Marketing
 We have no doubt that you realize the importance of socials for your products. For all marketers this tool of marketing is a key of success. Socials are the keys that help you to be in touch with your visitors and to be informed where they are as well. You need to make a plan of social strategy in order to have a proper result! In 2017 it is expected that the usage of socials will bring a new powerful wave to our marketing. It will become impressive particularly for sales. In fact, those customers that follow various brands over the socials make up 56%, and those customers who use social media pointedly to buy new product make up 31%.

     5.PR, Public Relations
This tool of marketing has been originally created for being in touch with masses. PR is the way through which companies or persons intercommunicate with addressed audience through media, with a view of constructing a specific image of their brand. Тhis process aims to make an impression on the potential audience with the help of marketing media. Come to see some examples:

  • Awards
  • Conferences
  • Take participation in various events
  • Send newsletters
  • News/Press releases
  • Blogs
  • Forums

In this case we should bear in mind that nowadays all the people are enabled to express their positive or negative opinion about your firm and about the work that you do, and that opinion can see all the people on socials. Here you need to plan a good PR strategy. It will be not a good idea to ignore negative comments, conversely you can accept it as a useful cautionary sign that your service has little shortcoming and needs to be improved. So do not worry and be ready for every kind of situation.

      6. Infographics
This kind of marketing tool helps you combine the two in one: attraction with images and good written information. When you invite your page guests attention on the useful information along with stunning images, you will only take advantage from it. It is evident that infographics are sufficient tool for marketing, and we unquestionably can say that this tool will go up more and more this year.

     7. SEO
This type of marketing strategies helps to increase free traffic to your website to help you grow much faster and more affordably. The general process for improving your SEO is optimizing your site well, publishing fantastic content to your blog, and promoting your blog. You need to have a good strategy, focus on quality and be consistent for several months in order to get results.


Blogger at Sygnoos Company. Favorite startups and business projects - unique and universal ones! "The main interest of the life is its random challenges. " Boris Harutyunyan

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