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Category: Marketing Tools

Speaking of the pliable popup functionalities we should pay due tribute to the exceptional opportunity of scheduling popups. This feature gives countless advertising advantages to the owners of online shops and online service providers. Let’s examine several cases when the scheduling of popups is necessary for bringing a huge benefit to your business.   In case your business operates in a relevant industry,   Depending on the industry your business operates in, you may feel the need to schedule the popups on your webpage. You can specify particular days and hours when the popup will appear. If you organize hiking tours, you could show the popup announcing the event prior to or during the weekend. Or else, if you provide [...]
If you have been following our blog so far or already use our plugin, you must have noticed that almost all the popups have distinct options. In addition to the general options, these distinct options ensure that a popup type serves its purpose to the best. Configuring the specific options, you can determine the appearance and functionalities of the popup based on your taste, preferences or design considerations. Getting to know the various types of popups you might think that’s all we can offer. Actually, the multiple types of popups we have been discussing so far come up with versatile and pliable functionalities. Especially notable is the fact that these functionalities can be extended through the application of another kind [...]
          The social networks have become so popular these days that it’s almost impossible to live or work without engaging in any of them. One of the social platforms that has gained significant popularity in our days is Facebook. The latter has become so prominent that both the young and the old have Facebook accounts. You know people are chatting, showing off, sharing information, making new acquaintances, boosting their businesses on Facebook. The latter is of special interest to us. Thus, if you wish to get more customers through spreading information about your business, you should apply different Facebook marketing strategies. You should attract people in different ways to get them like and/or share your website, [...]
Geotargeting is the segmenting of plausible customers taking into consideration the specific traits of people living in a certain region and the use of this info to fulfill marketing objectives. These peculiarities are either specific national traits or features that are dependent upon particular regional conditions. Simply put, there are multiple characteristic features inherent to people living in different locations of the world. Additionally, there may be other circumstances that condition the interests and needs of people living in a particular region. With the advance of modern technologies new opportunities have emerged making geotargeting more flexible and more real. The multiple types of online tools and informative resources have made it possible to outsource the necessary data to be used [...]
Have you ever thought of making your contact form more appealing? Well, almost every website has a “Contact us” button somewhere on their landing page that enables its visitors to connect with site owners in case of any questions or suggestions. However, if you want to encourage visitors to get in touch with you, consider making a contact form popup and placing it on your site to appear at the right moment. For example, it would be more reasonable to show the window after a visitor has got familiar with your products and services. Really, how can one have questions or suggestions unless they know about your activity? Thus, a lot of features can be given to a contact form [...]
Being in the online marketing industry, you should be aware of the exceptional role of email marketing operations in boosting conversions. But before starting to run such processes, you need to have an email database of subscribers. There exist many online and even offline marketing strategies to persuade visitors to subscribe to a newsletter. One of these strategies is creating a newsletter signup form and placing it on your website, as well as spreading it through other platforms. However, people may fail to notice your signup form, so there is another cutting-edge technology created to attract your plausible customers’ attention. This modern technology is called a popup and is the prizewinner in attracting attention. This is a small window that [...]
Are you aware of the privileges you can have by integrating Popup Builder and Aweber services? Firstly, by using Aweber service you get an opportunity to make beautiful forms with the templates offered by the service and segment your possible customers by adding custom fields into forms. And then, you can represent a form in a popup window using Aweber popup extension. Thus, if you want to make a popup with an Aweber form, first fill in Aweber credentials and connect your Aweber account in the Aweber popup settings. After getting connected, pass on to the “Add new” section of Popup Builder plugin, choose Aweber popup from various popup types and start making the popup. Here you can choose one [...]
Do you use MailChimp for segmentation, automation, analytics and/or for other online marketing purposes? Or do you plan to start using it? In both cases, the information presented below will be useful to introduce and lead you step by step to the realization of email marketing campaigns through Popup Builder and MailChimp. Specifically, we would like to focus your attention on the advantages you can have by the integration of two powerful online marketing services. Herein, let’s get into the details of how to make use of MailChimp account and MailChimp popup integration and how it can benefit the process of customer segmentation. To begin with, the integration of these two powerful services favors email marketing campaigns due to the [...]
Just like every other holiday, St. Valentine’s day takes us back to its origin. There are a few legends pertaining to this holiday with different interpretations. Before passing on to today’s celebrations and the advantages it brings to business owners, let’s go back and explore the romantic origins of this holiday. Actually, St. Valentine’s day was not that romantic before. Thanks to Geoffrey Chaucer, who wrote the poems “Parliament of Foules” and “The complaint of Mars” in the 14th century where St. Valentine’s day was first linked to romantic love. There are a few legends getting us back to the origins of this beautiful holiday. Let’s explore the most romantic ones: According to one of those legends, St. Valentine was [...]