Category: Marketing Tools

Despite the proven effectiveness of social promotion, marketing efforts will not give the desired results until you have a clear-cut plan of action. You need to keep a bird’s eye view of everything. Employing a reliable strategy helps to get to know customers, as well as competitors in order to think of effective ways to outperform them. It may seem difficult at first glance, however you will find it easier with every step you take. Once you see the results show up, you’ll find that the effort is worth its weight in gold. To begin with, you will need a few useful recommendations to create an efficient SMM strategy.   Build&Maintain Strong Brand Image While trying to build and maintain [...]
Let’s celebrate another occasion to make our lives sweeter on September 13 - the International Chocolate Day. Being in the chocolate industry you must be aware of the significant boost in sales you can have on this day. Just choosing an effective advertising and marketing strategy to inform of the sales on the Chocolate day will work wonders for your business. One of the most successful marketing strategies to advertise and inform of the sales is attracting attention with popups. Popups are compact windows that can announce of the sales in a polite and attractive way. Polite popups are those that appear on a page at an appropriate moment without disturbing user experience on the web. Taking into account the [...]
When a potential customer is leaving a store for another one, it is usually hard to hold them back. This might be the case in real life but things are different in the virtual reality. Because of the short attention span, visitors often skim through a website quickly and pass on to the next resource, probably the one that is more scannable. Fortunately, there are many strategies out there that can attract visitors back to your website. But now we have a task not only to bring back abandoning visitors, but also to ask them to subscribe by providing personal and contact information. It’s amazing the way we can do it through a popup window - through a single message. [...]
Popup ads are compact windows that are frequently employed by site owners in order to push ad content to the forefront of a visitor’s attention. But does this form of online advertising actually work? Research has far proven that lightbox popups perform much better than the traditional popup forms. The reason for this is that lightbox popups are more polite. Numerous researches are conducted from time to time to determine the amount of percentage to which conversions increase through popups. For example, one of the highest converting popups has proven to be the exit-intent technology. On average 35% visitors come back and stick around seeing a 35% discount in the exit-intent popup. This amount is a solid ground to consider [...]
Productive communication is crucial to any business. One of a company’s primary goals should be answering openly to customers’ questions and listening to their suggestions. Efficient communication has the power to construct and maintain a positive relationship with customers. In oral communication, the speech is articulated spontaneously, whereas in written speech you have more command over your speech. Online communication is often realized in the written form hence creating an opportunity to deliver the message in the most organized way. And among the best possible ways to enhance online communication with customers is making use of online tools at hand. One of the most effective online tools that ensure the proper flow of written communication both in the phase of [...]
Want your summer sales sizzle? You need to take some steps before your competitors start the active promotion. One of the most pliable and versatile strategies to heat up sales in the summer season is applying charming and polite popups on your landing page. What’s more, you should make use of popup types, popup events, as well as the extensions to add up more charm, politeness, and functionalities to the popups. Let’s see what preliminary actions you should take to avoid the slump during summertime.   Start creating a database of subscribers ahead of summertime   Start gathering subscribers before the heat wave. Craft an attractive subscription popup to get the emails and personal information about your subscribers. Then, when [...]
Speaking of the pliable popup functionalities we should pay due tribute to the exceptional opportunity of scheduling popups. This feature gives countless advertising advantages to the owners of online shops and online service providers. Let’s examine several cases when the scheduling of popups is necessary for bringing a huge benefit to your business.   In case your business operates in a relevant industry,   Depending on the industry your business operates in, you may feel the need to schedule the popups on your webpage. You can specify particular days and hours when the popup will appear. If you organize hiking tours, you could show the popup announcing the event prior to or during the weekend. Or else, if you provide [...]
If you have been following our blog so far or already use our plugin, you must have noticed that almost all the popups have distinct options. In addition to the general options, these distinct options ensure that a popup type serves its purpose to the best. Configuring the specific options, you can determine the appearance and functionalities of the popup based on your taste, preferences or design considerations. Getting to know the various types of popups you might think that’s all we can offer. Actually, the multiple types of popups we have been discussing so far come up with versatile and pliable functionalities. Especially notable is the fact that these functionalities can be extended through the application of another kind [...]
          The social networks have become so popular these days that it’s almost impossible to live or work without engaging in any of them. One of the social platforms that has gained significant popularity in our days is Facebook. The latter has become so prominent that both the young and the old have Facebook accounts. You know people are chatting, showing off, sharing information, making new acquaintances, boosting their businesses on Facebook. The latter is of special interest to us. Thus, if you wish to get more customers through spreading information about your business, you should apply different Facebook marketing strategies. You should attract people in different ways to get them like and/or share your website, [...]