10 Pop-Up Best Practices to Drive Conversions
Why did you leave that site? Did it have too many pop-ups? It could also become, where did you buy that from? I bought it on an online website, and its pop-ups were exciting and irresistible. Ergo, pop-ups could be why you build your audience or lose it.
Creating effective pop-ups is difficult as there is a high chance that it becomes an irritable factor for your customer, which could drive them out of your site. But there is always another side to which we could reach through these ten pop-up best practices to drive conversations.
Pop-Up Best Practices to Drive Conversions
While browsing through a website, a pop-up asking for your details or asking you to register could be irritating. But we can turn pop-ups into business opportunities. Let us now move further and turn pop-ups to serve their purpose and be your business’s driving force.
Consider Your Audience’s Needs
Regardless of whether you run a small business or a multi-store eCommerce platform, your business does not run on what you need; it runs on what your customers want.
You could understand your audience’s needs through various surveys, feedback, etc. Some things that drive users’ interests are free shipping, coupons and discounts, and customer reviews.
Use The Right Format
You might have seen numerous types of pop-ups, and not all gain your interest. This is because there is a way to put pop-ups onto the screen. A particular offer or a product must be projected on the screen in a certain way.
If you want to:
- Announce something on your website using website bars.
- Want a pop-up on mobile phones? Use mobile pop-ups.
- If you have a contest, use spin-the-wheel pop-ups.
Look? There are plenty of ways to screen pop-ups and nothing that fits all, so know what format to use and when.
Create User-Friendly Pop-ups
You cannot just give pop-ups to users frequently and expect your sales to increase. There must be a strategy to introduce pops to your visitors. You might first want to decide which part of the screen would attract your customers as per your product as we saw above.
You could use specific strategies such as:
- You could provide offers to newcomers or someone who is a regular at your online store.
- If your customer’s cart has products that cost a certain amount, offer them free shipping if they reach the amount you specify, for example, $120. You could say, ‘add products worth $20 more to get free shipping.
- Notify them when the out-of-stock product they put in the cart is in stock.
Integrate The Pop-Ups With The Site
Pop-ups are a little risky yet highly effective tools. You can create a mobile-friendly website using engaging popups that resonate with your visitors. These could drive your customer in or out of your websites. So make your pop-ups look like a part of your website that grabs your customers’ attention but does not irritate them.
You could make your pop-up a subtle part of your website to do so. Add in your company logo and slogan, and maintain your business’s theme, fonts, etc. Make it fit in perfectly with the rest of your website.
Include An Impressive Call To Action Button
So you got a coupon code from a pop-up, and you want to buy that product now that you get 40% off. But you do not buy that product as the process was too long. Therefore, you know that a long and confusing process will not drive your visitors to your store.
So in your pop-ups, add a clear and straightforward call to action button that will take your customer directly to your store. Make it a one-click task. Please do not confuse your visitors as that might make them quit on you.
Offer An Incentive
What do people want the most right now? Instant gratification. Please give it to them. Do not tell them to wait for a while, and then they will receive some discount or a coupon code, provide them with something instantly and create urgency.
Tell them in their emails that you have held this offer only for a day, for a week, or so. Offer them coupon codes that will give them 25% off on their purchase if they buy it within this week. Motivate your customers to buy your product.
Make Pop-Ups Mobile-Friendly
Making a website device responsive is crucial, but so are pop-ups. Make your pop-ups mobile friendly.
If your pop-ups badly affect users’ experience, Google might even ban them. Therefore, make sure that you use small pop-ups, have an immediate call-to-action process, and do not include big-sized images.
Allow Users To Close Pop-ups Easily
Pop-ups tend to be annoying but do not make it worse by making them hard to close. Your users will not have a lot of patience to look for ways to close pop-ups; they might even leave your site after a few tries.
Your site could offer the exact product they need in their budget, but you could lose your customer because of a pop-up. Do not let that happen. Make your pop-ups easy to close through an ‘x’ button or other accessible settings.
Employ Campaign Targeting
As discussed above, there is no one-fits-all format or design of pop-up for all of your customers. All of their needs and choices are different. By campaign targeting, you can create pop-ups specifically designed for a group of customers.
This could significantly increase your conversion rate as now you are providing every user precisely what they want. Your pop-up could be placed at places where most users scroll down.
Test Your Popup Campaign Thoroughly
Before you decide to use a specific type of campaigning for your pop-ups, make sure you have tested it. A/B testing could be a great option as when you try two versions of the same campaign, you will have something to compare with and decide.
In fact, statistics reveal that 100% of the eCommerce marketers and strategists rely on A/B testing and as many as 79% of the companies run at least two A/B tests every month. So, using that strategy for your popup campaign will definitely be meaningful.
Best Pop-Up Tool That Helps You Drive Conversion – Popup Builder
So far, we have discussed the importance of pop-ups and the ways you can leverage them to the best of your benefit. However, to follow these best practices, you need to have the best pop-up builder tool in your hands to drive the desired conversions. Well, that’s where Popup Builder comes into the picture.
Pop-up builder is a dedicated WordPress pop-up creation tool using which you can design and customize effective and high-converting pop-ups in as less as 5 minutes.
The tool has multiple pop-up templates that are 100% customizable. So, you can design the pop-ups as per your specific business needs and preferences and make sure that they convert by a great number.
You can also choose where your pop-ups will be displayed on the users’ screens to make the pop-ups more targeted as per user behavior and preferences. In addition to choosing the placement of the pop-ups, you can segregate them as regards locations, demographics, age groups, etc., and even run automated and targeted campaigns to boost the sales conversions through pop-ups.
In addition to all these easy functionalities of building great pop-ups that drive the most conversions for your business, you can extend the functionalities of the tool through the various plugins and extensions that you can download and install on the tool at minimal costs.
With such functionalities and features, there cannot be a tool more powerful than Popup Builder to meet all your pop-up creation needs for driving more conversions.
Starter: $49.95/ month
Ready To Turn Your Visitors Into Customers?
In this article, we discussed the pop-up best practices to drive conversions. Conversions are the deciding factor for online websites, and pop-ups could help a lot.
Therefore we have suggested above a few ways that will help you drive your conversion rate with the help of pop-ups, as you and I know that pop-ups tend to get a little irritating but also have the potential for your business growth.
Joy Dcruz is a content marketing specialist who is currently working with SaSHunt. He likes researching topics related to B2B and SaaS. During weekends, he likes spending time watching YouTube.