Whether improving them, if you already have ones.

After this step, all your social profiles would become direct mirror reflections of your business goals, personality and all the related functions you want to afford your customers. (As we have already mentioned in my previous blog-post identifying business goals is the nucleus of great social marketing strategy) 

This is what all the customers commonly expect from your social accounts but if done correctly; we may create with the help of social media even more than just a useful mirror with the help of social media! All you should do is following the general rules by refining your Bio/Description, Images, etc. and you can create an awesome portal, redirecting all the followers of your social accounts to your website. In this way, every follower might become a potential customer!

Already interested? Then let us do our best!

As it has Larry page “Always deliver more than expected.“

Bio/Description

It is not by an accident that I decided to specify the opportunities of correctly written Bio at first. The point is that Description plays the main role in creating an impressive portal. Bio is not only a possibility to share your basic information and help the visitors be well informed about your product but the optimal opportunity of making a possible referral traffic by adding email addresses and your websites. By the way, adding your personal information on Google+ page or Twitter handle with other networks will make your description the best-case tool for social marketing and sales. Furthermore, that experience will be one of the best illustrations of cross-promotion helping grow your new business project.

Social media Descriptions should always serve your social network and the certain audience you are working with. That is why; your Facebook account might hold entertaining content but not the LinkedIn one that requires direct and formal information about your job history. Therefore, the preferred name/handle may be individually consistent for all the social networks you have. Online service know’em provides the opportunity to check out the availability of handles almost on all the social networks.

Images

Well, the first advice about selecting Images is:

Being Much More Meticulous

While selecting Images for certain social networks you would always rather be inclined to choose the ones with all the dimensions that those require. The point is that the handles Images, just like the names, are excessively sensitive for networks. You cannot be sure about a large image, which looks nice as a profile picture. The same one might seem weird on the mobile device or just in a home feed.

It is a common mistake when website owners choose or create images including many materials within. Always remember that

Simple Is Usually Better

There is no need of involving tons of information in an image because these kinds of images usually eject rather than catch someone’s attention. The one thing that will be at your profile picture is you or the logo of your company.

 Much More Direct Way for Finding You

Furthermore, your profile picture has an opportunity to make finding your social profiles on other networks much easier. The scheme is more than obvious. Facebook follower, which wants to find you on Instagram, will certainly benefit in a couple of seconds if he searches your photo in search engines.

Videos

It is always useful to ease the utilization of your products and perception of your websites/social profiles for customers. That will help to attract new followers and assure all visitors that you are always trying to provide the best content for them. The most famous, modern and flexible way of realizing this purpose is creating video tutorials. However, you should always remember that all social profiles require one-of-a-kind videos. In other words, these videos have to be created exactly for one and the same network. By the way, it is not hard to create a creative video tutorial. You may easily create one in 15 seconds and you do not even need to edit that video in any way.

Here is a good example of a video tutorial. By clicking on the word “here”, it will open a video popup, which will show you how to create an intensive video tutorial in a couple of minutes.

Do We Need Popups for Video Tutorials and Social Profiles?

It is hardly possible to have a social traffic at your website by only mentioning website URL in your social profiles Bios. The point is that traffic should be recurrent and it should not have an origin or end. Every visitor who was somehow attracted to your website will immediately see a video tutorial popup, which will teach the visitor all the needed skills in 10-15 seconds. On the other hand, imagine – someone is visiting your website and wants to gain some information about your product, and BOOM! – The popup opens, which redirects him/her to your websites where he/she can easily connect with your team or read blogs and watch videos about your product. Isn’t it just amazing tool for new website?! (This magic tool is called Iframe popup)

You may easily gain all the required skills for using these popups by clicking on them.

The Video Popup

The Iframe Popup

I know where you can benefit by purchasing these popups. Popup-builder is one of the well-equipped plugins that provides an opportunity to purchase all the most needed popups (for newly created website) in one cheap pocket. The lowest price ever, only 20$ for a GOLD packet including:Unlimited popup creation

Image popup

HTML popup

Facebook popup

Iframe popup

Shortcode popup

Exit intent popup

Contact popupVideo popup

Social popup

Age restriction popup

Countdown popup

Subscription popup

Popup showing frequencyNewsletter

Custom popup effects

Custom popup dimensions

Responsiveness

Manage popup’s menu

Show on scroll

Show once per visitorDon’t show on mobile

Disable popup closing

Auto close popup

Show popup by user status

Show popup after inactivity

Schedule popupThe most reliable and recommended websites for creating intensive social accounts are well known

• Facebook
• Twitter
• Google+
• LinkedIn Profiles
• LinkedIn Company Pages
• Instagram

All these functions would become pointless if we forget about updating all this information at least once in three months. In other words, Bios and its relevant images should contain your latest content in order to always be fresh and relevant.

We are all humans not robots. How can I remember updating description every 2 or 3 months?

Thinking about this problem, I came up with a tricky plan, which might help website owners not to forget about updates and make all the customers/followers appreciate the website owner’s entire job even more.

Are you ready? Well the solution is known as

Countdown Popup

If you put this item on your website, the problem should be solved in the most interesting way. Here are all the needed steps of this method:

1. Create Social Media Icons on your website and add a title – “By clicking on these icons you will see the exact time of our following update”
2. Put these icons on countdown popups.

And of course – 3. Enjoy the work of the always well-informed team and greatly appreciated kind reviews/feedbacks of the customers.

By the way, let us get back to the main message of today’s post and quickly sum it up. After creating social profiles on various websites it is worth to perfectly fill in your Bio information and of course, do not forget about updating it periodically.

The next leap in our universal work time routine is easing and making more efficient and productive work. It is all about “sewing” all these social accounts together and of course learning how to manage all them. It is also important to know which one of these social profiles needs more work and how to make a profit out of them. You may find the clues of all these issues in my next article.  

The Third Step: How to Sew Social Accounts Together

See the third step in my next blog post.

Previous steps:

The First Step: Identifying Business Goals

If you have any questions or requests you may easily contact me and I will answer you at the end of my following blog post or you can write comments or personal messages to my account.

If you have any creative ideas, let me know about them and maybe I will write a blog post about the topics you need to know about the most! (Just let me know)

Thus, be always active in any sphere and I hope my blog posts will ease your job and, what is more important, help you create the most universal strategy ever!

If our post has attracted your attention, you can run an online store of your own. If you come to know additional ways apart from those you already know and use, you will increase the number of sales significantly. You should discover new powerful tools in order to gain promising customers, occupy a great number of page guests, and build a real relationship with them. 

There are various shopping web pages that rank high on search engines and they are supplied with uncounted traffic. But all of these do not help them to be so successful when they proceed to online selling. But why? There are various answers to this question. One of the reasons may be the pricing, the product on sale, the security and so on. But the essential reasons are a good description of the product, the attractiveness of a webpage and the lack of difficulties when using it. There can be two sites. Although they may produce the same product at the same price, they have completely different results.

Why use popups on your online store

In order to improve your online store, you need to take different actions. These include paying for graphic design, technical hiring, as well as a company that is engaged in website designing. But instead of all these, you can just use other effective tools that WordPress provides through its various plugins for free. The latter have amazing opportunities and are pretty easy to use.

In our post, we will introduce you to one of the most successful tools, popups, that are considered to be powerful technologies for eCommerce sites. For online stores, popups are a necessity. They can help you to double the number of your online sales. When taking a look at powerful brands, worldwide publications or leading bloggers,  we can see the use of various popups. The reasons are that they are productive when it comes to attracting attention. 

Certainly, there exist a huge number of ways to use popups, and each of them serves its unique purpose. For example, they can make attracting new page guests easy, or show your sales with their offers in a unique way. What’s more, they can demonstrate your online store’s news to all your consumers. 

Popups can contribute to the growth of online sales

In order to find out what will work for your online store, you should test it.  Take your time to activate your WordPress Popup Builder plugin and test if it works for your online store. Surely, you will see a huge result. The great number of popups that our plugin offers will surprise you pleasantly when you see an increase in the number of your online sales. Our popups are easy to create. You don’t need to be a computer expert in order to fill your site with productive popups. 

Each of our popups serves to its unique purpose. You can select those that can meet your needs. The plugin also offers a variety of extensions that include Mailchimp, Exit Intent, Adblock, etc.

In order to increase the number of sales, one of the best solutions is the Image Popup. Using this popup, you can keep your customers informed about various offers, purchase conditions when buying the product and many other things through images. The process of creating this type of popup includes inserting an image, choosing an effect and passing to the general options if needed.

The content of your popup is essential. So take care about the attractiveness of your offer attracting visitors back to your page.

We also offer you to get to know the Subscription popup. You need to have subscribers in order to promote your sales. These potential consumers are the most valuable advantage in your business. You should do everything to have a rich list of real consumers who will trust you and be interested in your product. You need to convince them to share their email with you and to become your subscribers. 

When creating a Subscription popup, you can ask them only for their email. You can add up to the number of questions depending on your targeting goals. 

Another popup that will certainly interest you is the Countdown. Don’t hesitate to create a Countdown popup to attract your customers’ attention to your offers. 

Another way to increase your online sales is the use of an Exit Intent Popup. You can definitely turn your traffic to real sales through the Exit Intent popup type. This is considered to be one of the most effective tools among modern eCommerce solutions. When a visitor decides to leave the page for some reason without examining your product or buying anything, the technology of Exit Intent discovers it. At the very moment when the consumer is about to leave, there appears a popup with any beneficial offer. 

You will be given the freedom to make a choice between soft and aggressive modes. If you want, you can select two modes at the same time.

Popup Builder team is always ready to help and solve any problem, offer solutions or share their experience.