Whether improving them, if you already have ones.

After this step, all your social profiles would become direct mirror reflections of your business goals, personality and all the related functions you want to afford your customers. (As we have already mentioned in my previous blog-post identifying business goals is the nucleus of great social marketing strategy) 

This is what all the customers commonly expect from your social accounts but if done correctly; we may create with the help of social media even more than just a useful mirror with the help of social media! All you should do is following the general rules by refining your Bio/Description, Images, etc. and you can create an awesome portal, redirecting all the followers of your social accounts to your website. In this way, every follower might become a potential customer!

Already interested? Then let us do our best!

As it has Larry page “Always deliver more than expected.“

Bio/Description

It is not by an accident that I decided to specify the opportunities of correctly written Bio at first. The point is that Description plays the main role in creating an impressive portal. Bio is not only a possibility to share your basic information and help the visitors be well informed about your product but the optimal opportunity of making a possible referral traffic by adding email addresses and your websites. By the way, adding your personal information on Google+ page or Twitter handle with other networks will make your description the best-case tool for social marketing and sales. Furthermore, that experience will be one of the best illustrations of cross-promotion helping grow your new business project.

Social media Descriptions should always serve your social network and the certain audience you are working with. That is why; your Facebook account might hold entertaining content but not the LinkedIn one that requires direct and formal information about your job history. Therefore, the preferred name/handle may be individually consistent for all the social networks you have. Online service know’em provides the opportunity to check out the availability of handles almost on all the social networks.

Images

Well, the first advice about selecting Images is:

Being Much More Meticulous

While selecting Images for certain social networks you would always rather be inclined to choose the ones with all the dimensions that those require. The point is that the handles Images, just like the names, are excessively sensitive for networks. You cannot be sure about a large image, which looks nice as a profile picture. The same one might seem weird on the mobile device or just in a home feed.

It is a common mistake when website owners choose or create images including many materials within. Always remember that

Simple Is Usually Better

There is no need of involving tons of information in an image because these kinds of images usually eject rather than catch someone’s attention. The one thing that will be at your profile picture is you or the logo of your company.

 Much More Direct Way for Finding You

Furthermore, your profile picture has an opportunity to make finding your social profiles on other networks much easier. The scheme is more than obvious. Facebook follower, which wants to find you on Instagram, will certainly benefit in a couple of seconds if he searches your photo in search engines.

Videos

It is always useful to ease the utilization of your products and perception of your websites/social profiles for customers. That will help to attract new followers and assure all visitors that you are always trying to provide the best content for them. The most famous, modern and flexible way of realizing this purpose is creating video tutorials. However, you should always remember that all social profiles require one-of-a-kind videos. In other words, these videos have to be created exactly for one and the same network. By the way, it is not hard to create a creative video tutorial. You may easily create one in 15 seconds and you do not even need to edit that video in any way.

Here is a good example of a video tutorial. By clicking on the word “here”, it will open a video popup, which will show you how to create an intensive video tutorial in a couple of minutes.

Do We Need Popups for Video Tutorials and Social Profiles?

It is hardly possible to have a social traffic at your website by only mentioning website URL in your social profiles Bios. The point is that traffic should be recurrent and it should not have an origin or end. Every visitor who was somehow attracted to your website will immediately see a video tutorial popup, which will teach the visitor all the needed skills in 10-15 seconds. On the other hand, imagine – someone is visiting your website and wants to gain some information about your product, and BOOM! – The popup opens, which redirects him/her to your websites where he/she can easily connect with your team or read blogs and watch videos about your product. Isn’t it just amazing tool for new website?! (This magic tool is called Iframe popup)

You may easily gain all the required skills for using these popups by clicking on them.

The Video Popup

The Iframe Popup

I know where you can benefit by purchasing these popups. Popup-builder is one of the well-equipped plugins that provides an opportunity to purchase all the most needed popups (for newly created website) in one cheap pocket. The lowest price ever, only 20$ for a GOLD packet including:Unlimited popup creation

Image popup

HTML popup

Facebook popup

Iframe popup

Shortcode popup

Exit intent popup

Contact popupVideo popup

Social popup

Age restriction popup

Countdown popup

Subscription popup

Popup showing frequencyNewsletter

Custom popup effects

Custom popup dimensions

Responsiveness

Manage popup’s menu

Show on scroll

Show once per visitorDon’t show on mobile

Disable popup closing

Auto close popup

Show popup by user status

Show popup after inactivity

Schedule popupThe most reliable and recommended websites for creating intensive social accounts are well known

• Facebook
• Twitter
• Google+
• LinkedIn Profiles
• LinkedIn Company Pages
• Instagram

All these functions would become pointless if we forget about updating all this information at least once in three months. In other words, Bios and its relevant images should contain your latest content in order to always be fresh and relevant.

We are all humans not robots. How can I remember updating description every 2 or 3 months?

Thinking about this problem, I came up with a tricky plan, which might help website owners not to forget about updates and make all the customers/followers appreciate the website owner’s entire job even more.

Are you ready? Well the solution is known as

Countdown Popup

If you put this item on your website, the problem should be solved in the most interesting way. Here are all the needed steps of this method:

1. Create Social Media Icons on your website and add a title – “By clicking on these icons you will see the exact time of our following update”
2. Put these icons on countdown popups.

And of course – 3. Enjoy the work of the always well-informed team and greatly appreciated kind reviews/feedbacks of the customers.

By the way, let us get back to the main message of today’s post and quickly sum it up. After creating social profiles on various websites it is worth to perfectly fill in your Bio information and of course, do not forget about updating it periodically.

The next leap in our universal work time routine is easing and making more efficient and productive work. It is all about “sewing” all these social accounts together and of course learning how to manage all them. It is also important to know which one of these social profiles needs more work and how to make a profit out of them. You may find the clues of all these issues in my next article.  

The Third Step: How to Sew Social Accounts Together

See the third step in my next blog post.

Previous steps:

The First Step: Identifying Business Goals

If you have any questions or requests you may easily contact me and I will answer you at the end of my following blog post or you can write comments or personal messages to my account.

If you have any creative ideas, let me know about them and maybe I will write a blog post about the topics you need to know about the most! (Just let me know)

Thus, be always active in any sphere and I hope my blog posts will ease your job and, what is more important, help you create the most universal strategy ever!

Almost everyone knows that videos engage more people than some usual text. If you wish to advertise your products, you will better do it with high-quality videos on your website. Grabbing a visitor’s attention is priceless especially for a businessman. So, let’s talk about different ways of using a Video Popup to appeal visitors and consequently get more sales.

Break the Stereotypes! 

It has become a  stereotype that popups provoke bad effects for their websites. But it depends on what kind of popup one uses and the frequency of their use. For some people popups are unbearable, but that’s because of the big sizes and prevention at every moment.

So, to showcase all the possible versions of having a video popup on your website one can utilize Popup Builder plugin. The best about this plugin is the existence of six beautiful themes and more than a dozen effects of appearance.

Utilizing the Video Popup 

To start one needs to choose an advertising video on YouTube and put the link in the URL box. Each WordPress user is able to show the video on every page of his/her website, or choose the page where they want to display it.

You are able to customize the dimensions of popup and choose on which corner of your website to display it. The options also allow selecting the time of opening and closing the popup.

Little popups are more accurate to build. One can customize its border radius and color by using a custom color which suits his website more.

Many experts recommend using the following features 

1. Enable the Exit Intent Popup – this function will let you keep your website visitors longer on this page. The popup appears when a user takes his mouse to the search field. Not to annoy your site visitors, select how many times you want them to see the video popup.
2. Activate the auto play button, so that your potential clients are able to see the video before clicking on the close button.
3. With the help of Popup Builder plugin you can show the popup when scrolling on the page and choose the exact percentage of the mouse scroll.
4. Use the popup auto close up and select the moment when video finishes to take your visitors’ attention back to your website.
5. Select the status of the user (logged in, logged out), when it’s necessary to show the advertisement to one targeted group.
6. There are a lot of websites that display popups after inactivity. And if the video is on auto play it suddenly starts to play and almost everyone goes to find the site where the sound comes from. People may also demonstrate their videos after inactivity. They will have some chance to grasp a few new observers. If you desire to sell an app, then your target audience will be people with smartphones. Activate this feature to show the popup only on mobile devices to have more downloads.
7. Use the feature “Show Popup this Often” if you don’t wish to annoy with various popups.
8. Choose the location for displaying the popups. The best positions are possibly in the center, and on the right corners.
9. You can darken or lighten the opacity of the overlay. This feature helps to have all the attention on the popup.
10. Want to spread sales on your selected days? With this plugin you can schedule it on weekdays!
11. Filter Popup for selected countries to generate sales from your target group.

Here are all the possible themes in this plugin. You can customize the sizes and give different colors to the corners.

During the use of this plugin you might enjoy its transitional effects. You are able to lengthen the duration of the effect. If you want it to be longer than a second, you will have to increase it in the effect duration box.

Besides creating the right popup, your video should have high quality and be impressive to have the expected results of sales. The video popup will help to increase the number of sold products and you will see your outcome in short time.