Make your popup easily manageable

The fields checked in the screenshot below are some of the configurations responsible for making a polite and unaggressive popup. These options are checked to make a popup easily manageable. So page visitors can dismiss the ad anytime by pressing the “Esc” button on the left corner of the keyboard or by clicking on the “close” button. In addition, you can also enable moving the popup window to see what’s beneath. For this purpose, you need to check the “enable reposition” option. Also, in case you wish to convey lengthy information through a popup window, just check the “enable content scrolling” option. This will make it possible for your visitors to scroll down the text in the popup and get familiarized with it.

Dismiss popup on overlay or on content click

Also, you can check the “dismiss on overlay click” and the “dismiss on content click” sections to make your popup window disappear when clicking on the overlay or on the content respectively. This is especially functional in case you have decided not to provide a “close” button on your popup. Not having a “close” button is more characteristic to aggressive mode popups. If you have decided on the aggressive mode for some reason, you can make your popup ad a bit softer through the usage of these features. This way, checking these fields will enable your visitors to dismiss your popup after viewing its content. You can do it either by clicking on the overlay or on the content itself.

Make your popup polite enough so as not to obscure your website content

In case you place background opacity at its maximum, the content of the page behind the popup will not be visible. This is a feature characteristic of the aggressive mode. Would you like to visit a webpage and to see a popup without having the opportunity to view the page content first? Answering this question will help you decide how your popup should affect the look of your webpage. Nonetheless, you may wish to make the background a bit opaque based on your design considerations. Increasing the background opacity only to some extent and perhaps adding some color to the background will give a special effect to your popup. Here, we have set conventional colors and opacity settings in order to show you how this works. For sure, you can set the color and configure opacity settings in accordance with your taste and your website’s design preferences. Just make sure not to conceal your page content completely.

Make them moderate!

Have you ever thought why people don’t usually like popup ads? Certainly, that’s not because they are so bad. It’s because of the incorrect settings website owners give to them. Thus, when it comes to popup usage, being moderate plays a key role. We master a golden rule: “People don’t like being forced to do something”. So, don’t oblige visitors to consider your offer! Just make a mutually beneficial offer through an eye-catching popup ad and let them decide if it is of interest to them. Well, but what do we mean by calling a popup mild or moderate? Let’s see how to display a popup ad to the same user only once. Accordingly, when a website visitor closes the popup ad, it is not supposed to appear on his/her screen again during the same session. Thus, you show your respect to your visitors’ preference to close the popup window.  

Make your popup comfortable to view on any gadget

Nowadays users view websites not only on their computer screen but on other gadgets as well. Because manufacturers will never stop creating new devices, programmers have developed the responsive web design method as a solution to the problem. Thus, through this method, website content can be adapted to any device. In this case users don’t have to go to different directions on their gadgets to view website information. Most website owners have already started making their sites responsive. What about popups? Actually, most site owners use popups that cover the whole screen on smartphones. This attitude is far from being polite. However, you can avoid this if you check the “responsive mode”. Then check the size “auto” in the “dimensions” section. As a result, the popup resizes automatically depending on the type of the device used to view your site.  

Scheduling popups

Do you receive popups on your smartphones with Chinese hieroglyphs? You can’t decipher Chinese hieroglyphs, can you? So, we are sure that most of our readers can’t do that either. Then why do these ads keep coming? To solve this problem we have created an opportunity to allow or disallow showing the popup in certain countries.

In Conclusion

The reason people dislike pop-up ads consists in the fact that many of them appear to be aggressive. These aggressive and impolite popups tend to spoil the reputation of those that are really powerful in attracting attention and serve as a strong call-to-action.

Just like anything else, it’s about placing the correct settings!

So, before any popup window appears on your screen, it passes a detailed creation process. You should determine all of the features and functions beforehand. Consequently, if you would like to break all of the stereotypes by making decent and polite popups, you have come to the right page. Firstly, we would like to introduce you to the types of popups as not all of the types may logically fit into one post. Secondly, we will present you some of the most important settings. Namely, the basic functions enabling to get content-relevant and polite popups.

Thus, let’s start the ball rolling!

Let’s open up our discussion with speaking about the popup types. In order to politely benefit popup opportunities, you should identify your main purpose. Namely, what action you would like your site visitors to take after seeing the popup. So, if you initially didn’t mean to make an aggressive popup, it will never annoy the visitors of your site.

The goals popups adhere to

Generally, popups were created to serve advertising and marketing goals. For example, Facebook and social popups are created to meet social media marketing needs. Both of these popup types represent a small window appearing in front of your site visitors. Through this window you can ask them to share your material on their Facebook or social pages. A subscription popup supported by AWeber and MailChimp extensions is a brilliant feature for making your email marketing campaigns a success by gathering the emails of subscribers and synchronizing them.

Psychology of colors in marketing

Furthermore, marketers use popups to increase sales by serving as emotional triggers. The latter basically include image and countdown popups. Thus, by placing an image popup on your site you represent a small and beautiful window. The way it will look is at your discretion. You can place any picture you like and it will appear within a popup. Accordingly, you can design the picture so that its pleasant appearance also evokes emotional feelings. More specifically, you must have heard about the psychology of colors and its great role in marketing. According to a research, 93% people look at colors first when deciding on buying a product.

(image source here)

So, it’s not only a matter of taste as to what color should be used on the picture. It is also a matter of psychology, as different colors have different psychological impacts.   

Excite a sense of urgency

As to the countdown popup, it represents a window with decreasing numbers that is used by e-commerce websites to awaken a sense of urgency. Through this window you can alert that the sale is going to end during the upcoming few hours, minutes or seconds. The idea is that when buyers see that the sale is not going to last forever they will make every effort to own the product.

Contact form popup

Another type of popup ads is called a contact form popup. The latter is created in order to back up customer support services. This is a compact window appearing on the screen and creating an opportunity to contact website owners with any questions.

Video popup

One of the most effective popup types created to serve video marketing needs is the video popup. The main privilege of this popup consists in the fact that you can check the autoplay option from the settings. In this case, the video will play automatically as soon as the popup appears. For example, if you have placed a YouTube video within the popup, your YouTube video rankings will increase automatically when your video starts playing.  

Age-restriction popup

A special popup type created to be used by websites having an adult or prohibited content is the age-restriction popup which requires website visitors to confirm their age before they can enter and view the website. This is done in order to prevent children under 18 from viewing inappropriate content. You can benefit from using this popup as Google will increase your site reputation when it “sees” that you care of the junior population.

HTML, Iframe, and Shortcode popup types

These popups allow placing codes and URLs within the small windows so that you can show any web page or plugin information within the popup.  

Exit intent popup

One of the most effective popup types is the exit-intent technology which comes to assist with bringing back the visitors leaving the website. Thus, as soon as a website visitor moves his/her mouse to exit the site, a small window appears making another offer like free books or sales’ coupons. Most possibly, the abandoning visitor will change his/her mind and will respond to the offer.

AdBlock popup

Another efficient feature used for advertising is AdBlock detect popup extension. The latter helps you to convince your visitors to turn off the AdBlocker so as they can see the ads on your page.

Analytics

And finally, the analytic extension helps you to evaluate how your popups behave themselves and furthermore, make their performance even better.

Additional options

Now, when we have already introduced the types of popups to you, let’s pass on to the settings. The proper configuration of popup settings will help you make your popups as polite as possible. To get better insight, let’s have a look at the following screenshot.

As you can see, whether you wish to make the popup an aggressive or a soft and polite one, this is all quite possible. It depends on what actions you will check in the options section. Correspondingly, by disabling some actions, you make an aggressive popup. For example, if you check the “disable page scrolling” option, your visitors will not be able to scroll down the page when the popup is open. In contrast, you will make a soft popup if you check the show “close” button section. This means that your popup will have a close button. It follows that the website visitors can close the popup in casethe offer doesn’t arise interest in them. Likewise, if you would like the popup on your site to appear only once during the session, then choose the “show the popup to a user only once” option. Once closed, the popup won’t appear in front of your site visitors anymore during the session.

In conclusion

If you make a survey by asking people if they like this method of advertising, most of them will say that they don’t. But we are also sure, that all or almost all of them will not have a proper insight into the essence of popups. To put it in another way, they just say “these annoying ads”. But the truth is that they don’t know that whether a popup is soft or annoying solely depends on what settings they will give to it. Thus, through this article, we tried to break the stereotypes about popups. By the way, if the topic interests you, follow the updates on our blog page. We are going to elaborate this further. With that said, we strive to give more detailed and professional analysis in relation to the configuration of soft and aggressive popup settings.