Think if you can offer something really valuable

You need a good reason to give your email address to someone, don’t you? Likewise, the visitors of a website need to know that they will be offered something beneficial for providing their email address. Let’s see what you can offer the visitors for subscribing and how you can make the offer more influential. In this article, we have collected 3 motivational offers that will attract visitors back to your site and make them convert.

1. Don’t Go! Subscribe to Receive 50% Off on Your First Purchase

Encouraging visitors to subscribe in order to get a discount is one of the most effective techniques. It’s not a secret that people tend to look for their own benefit. So, giving a discount for subscribing can be a really valuable offer worthy of consideration. Additionally, try to be more specific about your offer. Mention the amount of the discount that you can afford so that your visitors are more certain about their expectations.

2.  Subscribe to Receive Our Useful Materials to Your Inbox

You can attract visitors back to your website through offering to send them free resources. Visitors who are looking for modern tools and strategies to expand their knowledge and increase business profits will be tempted to check out your resource materials.  

3. Drop Your Email to Get Free Shipping for any of Our Products!   

It’s really cool to get a free shipping opportunity, isn’t it? Most often, plausible buyers change their mind on half-way of their purchase because of the shipping price. It follows that you will increase the sales significantly if you ship the items to the customers for free. What’s more, asking the customers’ emails you will grow your mailing list. Thus, you get a chance to be in a constant contact with them.

How can such messages reach visitors?

Actually, such kinds of messages are super-effective to bring back the abandoning visitors and to make them convert. Well, but how can we convey such kinds of surprise messages to our future customers and subscribers?

All We Need is to Combine Subscription Popup with the Exit-Intent Feature

Just select the exit-intent event while creating a Subscription, MailChimp or AWeber popup. All of these popup types have flexible functionalities in order to attract visitors back to your offer. Through the versatile functionalities of these popups  you can give any design to their forms and enrich their functionalities.

To Sum Up       

      Attracting abandoning visitors back to your website and turning them into a happy subscriber has become easy. Things worked out efficiently with a smart online marketing tool like the popup. One only needs to enclose an attractive text message within a beautifully designed popup window and give an exit-intent event to it. The latter will ensure that the popup opens at the moment a visitor is about to navigate away from the website. The popup should come up with a brief message asking to come back and to drop an email in return for some favor. A beneficial  offer like getting a discount, a free shipping opportunity or useful resource materials will tempt your visitors to come back and to convert.

Exit Intent popup event

When speaking of popup events, we should give special regard to the exit-intent popup extension. This is a relevant popup window that appears just on time when a visitors shows signs of abandoning a website. The Javascript programming language and a web browser are used to track a visitor’s intention to exit. Thus, when visitors move their mouse to the corresponding point with the intention to leave, you can come up with a popup. Through the latter, you can hold them back from performing the act. Also, consider that this is a popup event, not a separate popup type. Accordingly, you can give it to any popup. For example, if you set an exit-intent event to a subscription popup, you will have two advantages:

• You will prevent visitors from leaving your site
• You will have their emails to send them special sales and promotions.

As mentioned, you can find “exit-intent options” section in each popup as you can give this feature to almost any popup type. In this section you can configure the settings so that you get soft, aggressive or mixed (including both soft and aggressive modes) popups. However, the general tendency shows that soft and polite popups tend to receive more appreciation.

Offer Incentives to Your Visitors 

Thus, if you are thinking of an online strategy to hold back the guests from abandoning your site, exit-intent feature is a perfect choice. You can integrate an attractive image and a persuasive text into a popup to make it even more influential. Also, give a good reason to your visitors to stay with you. Think of any possible advantages you could surprise them with. These can include making discount offers, enabling free shipping, sending free materials to their inbox, etc. Well, you could also offer online guests a cup of coffee for staying with you if your business operates in a relevant industry

To Wrap it Up

Exit-Intent popup is the only popup event that allows to come up with a mutually beneficial offer just in time a visitor wants to leave. Just make attractive offers to hold them back from the act of abandonment. In short, be more persistent with the ultimate goals you would like to achieve and the fruitful results will not make you wait long!

On load – the window pops up after page loading

 Having created a popup, you should give a special event to it. In case of choosing an on load popup event, the popup will appear after the page is fully loaded.

You can configure the popup so that it appears after some time of page loading. For example, according to the configurations given in the image below, popup opening should be delayed up to 3 seconds.

On click – popup appears when clicking on something

On click popup is an effective technique to make use of as when a user clicks on a product, it would mean he/she is excited to learn more about its price and other important features.

The next event is on hover – pops up when holding the cursor on an item

 When a user is hanging on an item this could mean that he or she is considering it as an option. The user might be comparing prices of items from different sellers. This can be a good occasion to offer something at a discounted price using a beautiful and compact popup window. Similarly, if a user is holding the mouse on a page section, he or she is looking for an offer relative to the page content. So, we can make an offer to appear in an attractive popup window.

On scrolling – appears when scrolling to an amount of percentage

On scrolling popup event shows up after a visitor has scrolled down the page to some percentage. This is one of the most polite approaches allowing some time for a web user to get familiar with the content before the popup shows up. Due to this, there is a higher chance that users will want to learn more about the offer made through the popup.

As you can see, the popup configured according to these settings will show up having scrolled down 80 percent of the page.

After inactivity – the window pops up after x seconds of not using the computer

(image source – cartoonstock.com)

 When users are on your website, though they are inactive at the moment, it would be a good idea to come up with a popup during this period. Consider what your visitors might need when they are inactive. You could offer them food delivery or taxi services, or something entertaining such as psychological tests, gaming applications or online tools. You can make all of these offers appear in a popup to capture more attention.

Exit intent popup shows up when an intention to exit is detected

“Don’t leave yet! Use this code to avail of our special sales’ offers”. This is an example of a text that can be included in an exit-intent popup. Just try to persuade your visitors not to leave your site. For this purpose, make some offers to serve as incentives to subscribe. You can achieve this by offering discounts, free books, seminars, webinars, podcasts, etc. This approach has far proven its efficiency to bring back abandoning visitors.

Apart from popup events, it is also important how many times during a session a popup shows up. Avoid bothering your users with popups that appear a few times during one session.

In Conclusion

It’s not possible to give comprehensive recommendations as to which popup event to select on a particular occasion. Always take into account your audience, as well as the niche of your website. Additionally, consider one of the key recommendations. The latter consists in the crucial role of politeness in the usage of popup events. And finally, you can always analyze how your popups perform to see what improvements should be made.