Think if you can offer something really valuable

You need a good reason to give your email address to someone, don’t you? Likewise, the visitors of a website need to know that they will be offered something beneficial for providing their email address. Let’s see what you can offer the visitors for subscribing and how you can make the offer more influential. In this article, we have collected 3 motivational offers that will attract visitors back to your site and make them convert.

1. Don’t Go! Subscribe to Receive 50% Off on Your First Purchase

Encouraging visitors to subscribe in order to get a discount is one of the most effective techniques. It’s not a secret that people tend to look for their own benefit. So, giving a discount for subscribing can be a really valuable offer worthy of consideration. Additionally, try to be more specific about your offer. Mention the amount of the discount that you can afford so that your visitors are more certain about their expectations.

2.  Subscribe to Receive Our Useful Materials to Your Inbox

You can attract visitors back to your website through offering to send them free resources. Visitors who are looking for modern tools and strategies to expand their knowledge and increase business profits will be tempted to check out your resource materials.  

3. Drop Your Email to Get Free Shipping for any of Our Products!   

It’s really cool to get a free shipping opportunity, isn’t it? Most often, plausible buyers change their mind on half-way of their purchase because of the shipping price. It follows that you will increase the sales significantly if you ship the items to the customers for free. What’s more, asking the customers’ emails you will grow your mailing list. Thus, you get a chance to be in a constant contact with them.

How can such messages reach visitors?

Actually, such kinds of messages are super-effective to bring back the abandoning visitors and to make them convert. Well, but how can we convey such kinds of surprise messages to our future customers and subscribers?

All We Need is to Combine Subscription Popup with the Exit-Intent Feature

Just select the exit-intent event while creating a Subscription, MailChimp or AWeber popup. All of these popup types have flexible functionalities in order to attract visitors back to your offer. Through the versatile functionalities of these popups  you can give any design to their forms and enrich their functionalities.

To Sum Up       

      Attracting abandoning visitors back to your website and turning them into a happy subscriber has become easy. Things worked out efficiently with a smart online marketing tool like the popup. One only needs to enclose an attractive text message within a beautifully designed popup window and give an exit-intent event to it. The latter will ensure that the popup opens at the moment a visitor is about to navigate away from the website. The popup should come up with a brief message asking to come back and to drop an email in return for some favor. A beneficial  offer like getting a discount, a free shipping opportunity or useful resource materials will tempt your visitors to come back and to convert.

How to Enhance Online Communication with Popups

One of the most effective online tools that can ensure the proper flow of written communication is the popup strategy. This is implemented both in the phase of organization and the actual process of implementation . Diving deeper to explore 5 popup types will give us a solid understanding of the way this strategy works. Surely, it fosters and enhances the proper implementation of online communication.

Subscription Popup

Subscription popup comes up with a compact window asking users to subscribe to your mailing list. After the subscription, they will get fresh updates, discounts, free books or other informational materials. Users give their emails and personal info thus making it possible for site owners to get in touch with them. This creates solid grounds for the implementation of productive online communication. 

MailChimp Popup

Another popup type that comes to enhance effective online communication with customers is MailChimp popup. Through this extension, you are able to connect with your MailChimp account. Having selected one of your MailChimp forms, integrate it into a compact popup window following a few simple steps. Applying the versatile popup functionalities will make the popup look even more attractive. What’s more, MailChimp gives you a chance to add extra fields to the commonly accepted ones. Specifically, in addition to email and name fields, you can outsource info such as phone number, interests, website and the like. This will foster customer segmentation and enhance more productive communication with customers.

AWeber Popup

Here as well, you connect your Aweber account after giving its credentials in the settings of AWeber popup. Then, pass on to the “Add new” section and select the AWeber popup type. Afterward, select one of the AWeber forms created using the ready-made templates. These templates also give an opportunity to add extra fields. Actually, templates save a lot of time provided that you can add other fields as well. When your plausible customers fill in those fields they give you valuable info about themselves. Possessing this info will give you the power to target your customers and make the best offer. This is realized through considering specific characteristic traits such as the place of residence, the age, gender and interests. 

Contact Form Popup

Another popup type to enhance communication with customers is contact form popup. This appears as an invitation to ask any questions or to come up with any suggestions. This serves as a call-to-action for users who hesitate whether or not they should make an offer or ask questions to site owners. Just take care to ensure it opens in due time after users have got familiar with your website content.

Shortcode Popup

Shortcode popup enables showing any WordPress plugin’s shortcode in a compact popup window. Accordingly, you can make a form with a plugin and then use the plugin’s shortcode to make a popup. 

To Wrap It Up

      Effective communication is crucial not only for keeping a positive atmosphere in a team but also for constructing and fostering good relations with customers. Considering the fact that communication with customers is often realized online we have presented several types of popup tools that serve this purpose efficiently. These popups come up with an invitation to subscribe or to come up with questions or suggestions. In addition to common name and email fields, additional fields can be added. Herein, site visitors can give info like the place of residence, age, gender, interests, etc. This info is valuable for site owners as it can be used to target customers and to serve them better by making relevant offers.   

The Benefits of this Integration

To begin with, the integration of these two powerful services favors email marketing campaigns due to the versatile MailChimp features and powerful popup features. The all-around MailChimp features manifest themselves in the opportunity to include many fields to ensure proper segmentation of subscribers and the popup features come up as a powerful strategy to attract attention.

Thus, if you wish to make a popup with a MailChimp form, you should connect a MailChimp popup to a MailChimp account. Once connected, start the creation of a popup that will include MailChimp fields to fill in and to subscribe. It’s a brilliant way to get additional information about your subscribers and to target them according to various criteria.

Start Building Your Mailing List

In order to start running successful email marketing campaigns, you should build your mailing list. With that said, we mean that you should give an incentive to your visitors to subscribe. For example, offering free ebooks, guides, podcasts etc., as well as making discount offers for subscribing to an e-commerce website’s newsletter can serve as good incentives. Or else, you can invite like-minded people to join your website newsletter in order to be a part of your community. Given the incentive, your plausible future customers will be tempted to give their personal information.

Did you notice that the form represented in this popup isn’t a standard one? In addition to the most common “email” and “name” fields, the form supposes filling in additional information. Via the “phone” and “website” fields you can target your subscribers according to their country, interests, and occupation. There are also other important fields you can include such as text, number, date, address, zip code, image, etc. You can also change the field labels. And all of these functionalities are available through the flexible MailChimp features.

MailChimp popup creation

Would you like to make a smart popup like this to build and grow your mailing list? If your answer is “Yes”, let’s pass through the process of MailChimp popup creation step by step and illustrate important features with screenshots.

1. The first step you should take is to go to MailChimp popup settings and connect your MailChimp account to the popup by writing down the API Key.

2. Afterwards, go to “Add new popup” field and click on MailChimp popup icon. Here you are! Fill in the necessary fields to make a MailChimp popup. In the “MailChimp options” section, select one of your MailChimp lists from the drop-down menu to be integrated into your popup. In our example, “Sygnoos company newsletter’ list has been selected.

3. Then, you can pass on to the “General settings” section to set up some structural configurations to determine the appearance and the functioning of your MailChimp popup.

4. Certainly, you will have particular style preferences in relation to your MailChimp popup. Thus, in the “General style” and “Inputs style” sections you can put in certain values to determine input and border dimensions. You can also choose color hints for the label, border, background and the text to be submitted into your MailChimp popup fields.

5. In addition, you can also design your “Submit” button. For instance, you can change the button title and set up button dimensions. You can select a color for the border, the background and the text of the button.

    Actions after Successful Submission

6. After successful subscription, show your subscribers a success message with a sample text like this: “You have successfully subscribed to our mailing list” or redirect them to another page. There is an option to redirect your subscribers to a new tab for the convenience of navigation. With the “Open popup” option, you can open a new popup after a successful subscription by choosing one of your popups from the drop-down menu. You can also close the popup when the user has already subscribed.

In Conclusion

Thinking of building and growing your mailing list with the opportunity to target your subscribers? MailChimp popup is one of the best solutions. Through the creation of a MailChimp popup, you can include additional fields and outsource valuable information about your subscribers. Your visitors will subscribe to your site’s news and updates by providing their emails and other personal information. Accordingly, you will be able to segment them according to their age, gender, place of residence, interests and other criteria. This is just the case when information is power you get through the integration of these smart online marketing services.