Think if you can offer something really valuable

You need a good reason to give your email address to someone, don’t you? Likewise, the visitors of a website need to know that they will be offered something beneficial for providing their email address. Let’s see what you can offer the visitors for subscribing and how you can make the offer more influential. In this article, we have collected 3 motivational offers that will attract visitors back to your site and make them convert.

1. Don’t Go! Subscribe to Receive 50% Off on Your First Purchase

Encouraging visitors to subscribe in order to get a discount is one of the most effective techniques. It’s not a secret that people tend to look for their own benefit. So, giving a discount for subscribing can be a really valuable offer worthy of consideration. Additionally, try to be more specific about your offer. Mention the amount of the discount that you can afford so that your visitors are more certain about their expectations.

2.  Subscribe to Receive Our Useful Materials to Your Inbox

You can attract visitors back to your website through offering to send them free resources. Visitors who are looking for modern tools and strategies to expand their knowledge and increase business profits will be tempted to check out your resource materials.  

3. Drop Your Email to Get Free Shipping for any of Our Products!   

It’s really cool to get a free shipping opportunity, isn’t it? Most often, plausible buyers change their mind on half-way of their purchase because of the shipping price. It follows that you will increase the sales significantly if you ship the items to the customers for free. What’s more, asking the customers’ emails you will grow your mailing list. Thus, you get a chance to be in a constant contact with them.

How can such messages reach visitors?

Actually, such kinds of messages are super-effective to bring back the abandoning visitors and to make them convert. Well, but how can we convey such kinds of surprise messages to our future customers and subscribers?

All We Need is to Combine Subscription Popup with the Exit-Intent Feature

Just select the exit-intent event while creating a Subscription, MailChimp or AWeber popup. All of these popup types have flexible functionalities in order to attract visitors back to your offer. Through the versatile functionalities of these popups  you can give any design to their forms and enrich their functionalities.

To Sum Up       

      Attracting abandoning visitors back to your website and turning them into a happy subscriber has become easy. Things worked out efficiently with a smart online marketing tool like the popup. One only needs to enclose an attractive text message within a beautifully designed popup window and give an exit-intent event to it. The latter will ensure that the popup opens at the moment a visitor is about to navigate away from the website. The popup should come up with a brief message asking to come back and to drop an email in return for some favor. A beneficial  offer like getting a discount, a free shipping opportunity or useful resource materials will tempt your visitors to come back and to convert.

How to Enhance Online Communication with Popups

One of the most effective online tools that can ensure the proper flow of written communication is the popup strategy. This is implemented both in the phase of organization and the actual process of implementation . Diving deeper to explore 5 popup types will give us a solid understanding of the way this strategy works. Surely, it fosters and enhances the proper implementation of online communication.

Subscription Popup

Subscription popup comes up with a compact window asking users to subscribe to your mailing list. After the subscription, they will get fresh updates, discounts, free books or other informational materials. Users give their emails and personal info thus making it possible for site owners to get in touch with them. This creates solid grounds for the implementation of productive online communication. 

MailChimp Popup

Another popup type that comes to enhance effective online communication with customers is MailChimp popup. Through this extension, you are able to connect with your MailChimp account. Having selected one of your MailChimp forms, integrate it into a compact popup window following a few simple steps. Applying the versatile popup functionalities will make the popup look even more attractive. What’s more, MailChimp gives you a chance to add extra fields to the commonly accepted ones. Specifically, in addition to email and name fields, you can outsource info such as phone number, interests, website and the like. This will foster customer segmentation and enhance more productive communication with customers.

AWeber Popup

Here as well, you connect your Aweber account after giving its credentials in the settings of AWeber popup. Then, pass on to the “Add new” section and select the AWeber popup type. Afterward, select one of the AWeber forms created using the ready-made templates. These templates also give an opportunity to add extra fields. Actually, templates save a lot of time provided that you can add other fields as well. When your plausible customers fill in those fields they give you valuable info about themselves. Possessing this info will give you the power to target your customers and make the best offer. This is realized through considering specific characteristic traits such as the place of residence, the age, gender and interests. 

Contact Form Popup

Another popup type to enhance communication with customers is contact form popup. This appears as an invitation to ask any questions or to come up with any suggestions. This serves as a call-to-action for users who hesitate whether or not they should make an offer or ask questions to site owners. Just take care to ensure it opens in due time after users have got familiar with your website content.

Shortcode Popup

Shortcode popup enables showing any WordPress plugin’s shortcode in a compact popup window. Accordingly, you can make a form with a plugin and then use the plugin’s shortcode to make a popup. 

To Wrap It Up

      Effective communication is crucial not only for keeping a positive atmosphere in a team but also for constructing and fostering good relations with customers. Considering the fact that communication with customers is often realized online we have presented several types of popup tools that serve this purpose efficiently. These popups come up with an invitation to subscribe or to come up with questions or suggestions. In addition to common name and email fields, additional fields can be added. Herein, site visitors can give info like the place of residence, age, gender, interests, etc. This info is valuable for site owners as it can be used to target customers and to serve them better by making relevant offers.   

How to Make an AWeber popup

Thus, if you want to make a popup with an Aweber form, first fill in Aweber credentials and connect your Aweber account in the Aweber popup settings.

After connecting, pass on to the “Add new” section of Popup Builder plugin, choose Aweber popup from various popup types and start making the popup. Here you can choose one of your Aweber lists from the dropdown menu in front of the “Your lists” section. As a result, the selected Aweber list will be fully integrated into the popup. All you will need to do further is to set up other necessary configurations for making an attractive popup.

Additional Fields

Additionally, make use of the opportunity Aweber service provides and include other segmentation criteria to the template, such as phone, date of birth, website, interests, etc. that can later be used to target possible customers. Availing of this opportunity will make email marketing operations even more successful. And if you wish to make the Aweber form attract more attention, integrate it into a compact popup window. Wish to make your popup more influential? Then make use of various popup events.

Now, let’s explore specific Aweber popup options. In the screenshot below you can see the messages you may wish to convey to subscribers. Subscribers may provide the same email twice. In this case you can show them a message to let them know that the email has already been added to the submissions list. Or else, if subscribers have missed out filling in a required field, you can remind them through a message that the field is required. And in case of providing an invalid email, you can ask them to enter a valid one. By the way, the messages are custom, so you can change their text.

Actions after Successful Supscription

After a visitor has subscribed successfully, you can perform one of these four actions.

• Show him/her a success message. This is a custom message, so you can change the text.
• Redirect him/her to another url.
• Open one of your other popups, or
• Hide the popup altogether once your visitor has already subscribed.

Summary

If you want to add subscribers at the same time availing of the chance to segment them, the application of an Aweber popup is a brilliant solution. Making an Aweber popup, you get an opportunity to add one of your Aweber lists into a compact popup window. There the visitors of your website will fill in personal information. Once your site visitors give their emails and other information about themselves, you will manage to target them based on these criteria. Thus, making use of the powerful integration of Aweber and Popup Builder online marketing services will give you the power to segment your possible future customers.